Overview
Opportunity to grow your career with Kraft Heinz! Flexible work arrangement – 3 days in office, 2 days remote. Collaborative and dynamic work environment.
Job Title
Assistant Brand Manager, AU
The Company
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
Key Position Responsibilities
* Plan and collaborate with the National Sales team to build and maintain the annual Sales & Marketing Calendar.
* Translate commercial strategy and customer insights into activation briefs, campaigns and tactical plans. Working with Head of Category Development.
* Project lead major events (national and regional key trade shows) and manage end to end program delivery: planning, budgeting, supplier selection, execution and post activity measurement.
* Coordinate cross functional teams (sales, marketing, category, supply chain, finance, NPD) to ensure seamless activation execution.
* Design account specific activations with the National Business Manager and develop promotional frameworks (in distributor, digital, trade events, demos, sampling, training etc).
* Work closely with HO Channel Development to manage the Marketing budget and spend on monthly and annual cycles.
* Plan and execute NPD activation internally to ensure the Sales team have required assets and clear timelines for launches.
* Create activation assets and commercial materials for AFH & Export (sell ins, POS, product demos, playbooks, Catalogues, Flyers, training guides etc).
* Track and report performance versus objectives/KPIs of activations (sales uplift, conversion, distribution, ROI, attendance, engagement). Working with Commercial Finance.
* Work with analytics to derive actionable insights, test learnings and scale best practice activations.
* Ensure compliance with commercial policies, pricing agreements, legal and brand guidelines.
* Manage vendor and agency relationships, including briefs, scope, contracts and performance reviews.
* Deliver in market activations with the National Sales team aligned to key end user customers.
* Maintain clear documentation and post activity evaluations to capture learnings and inform future activations.
* Design and deliver bold trade activations in partnership with National Group and Business Manager.
About You
* Exposure to managing suppliers/agency relationships and supporting basic contract or scope conversations.
* Practical experience tracking results against KPIs and reporting campaign outcomes.
* Strong project management and organisational skills – able to plan multistage activations, manage timelines and prioritise competing tasks.
* Clear written and verbal communication; able to create concise briefs, sell ins and presentation materials for internal and customer audiences.
* Solid stakeholder management: comfortable coordinating with national sales, category, NPD and external suppliers.
* Commercial awareness and basic business acumen – understands sales uplift, ROI logic and promotional impacts.
* Attention to detail and process discipline (compliance to brand, pricing and legal guidelines).
* Problem solving and adaptability – able to identify risks, escalate appropriately and implement practical mitigation.
* Customer facing professionalism and ability to represent the brand in market.
* Eligibility to work in Australia or New Zealand – with full working rights.
Benefits Of Working With Us
* Hybrid Working – Flexibility around when and where you work
* Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package
* Parental Leave – paid time off for both primary AND secondary caregivers
* Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter
* Great Place to Work certification in Australia and New Zealand
* In House Training Programs
* Corporate Discount Programs
Ready to make an Impact?
If you\'re passionate, eager to learn, and enjoy working in a team environment, please submit your application. We will be reviewing applications on a rolling basis and reserve the right to close our job advertisements early.
Location(s): Freshwater
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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