About the Role
The E-commerce Strategist at DotCollective acts as the bridge between marketing, e-commerce technology, customer experience, and business strategy. They drive measurable growth for our clients across traffic, conversion, retention, and customer lifetime value by developing insight-led strategies that align brand, experience and commercial goals. This role elevates clients beyond 'just a website build' by turning DotCollective's design, UX, development and optimisation capabilities into long-term digital outcomes — supporting our ethos of openness, collaboration, no hierarchy and shared ownership.
Responsibilities
* Develop short and long-term commerce strategies aligned to client goals, budgets, and maturity
* Build quarterly and annual roadmaps grounded in data, customer behaviour and commercial priorities
* Identify growth opportunities across acquisition, onsite experience, conversion, retention and loyalty
* Benchmark performance using Shopify, GA, industry standards and market trends
* Analyse customer behaviour, funnel performance, product performance, merchandising and attribution
* Diagnose issues such as high bounce, drop-offs, search inefficiencies or cart abandonment
* Create insight decks, recommendations and prioritised action lists for clients and internal teams
* Pull, cleanse and analyse data from a variety of different sources
* Lead experimentation through A/B testing frameworks and ongoing optimisation loops
* Manage qualitative and quantitative research projects on an ad hoc basis as required
* Provide high-level SEO oversight during website and platform migrations to protect organic performance and search equity
* Lead SEO migration planning, including:
o URL and information architecture reviews
o Redirect strategy and mapping (old to new)
o Content and metadata alignment during replatforming
* Ensure Shopify themes, templates and CMS structures support core technical SEO fundamentals (crawlability, performance, indexing, schema readiness)
* Conduct post-launch SEO health checks and reporting, identifying:
o Organic traffic movement
o Indexing and crawl issues
o Redirect integrity and errors
o Structural or performance-related risks
* Produce clear migration and post-launch reports for clients and internal teams, outlining impacts, risks, and recommended next steps
* Improve onsite customer journeys across the full funnel (homepage - PLP - PDP - cart - checkout)
* Collaborate with UX designers to uplift navigation, product discovery, content hierarchy and user flows
* Develop hypotheses for testing and conversion opportunities informed by heatmaps, session recordings and analytics
* Champion frictionless, accessible and brand-aligned experiences at every touchpoint
* Recommend the right Shopify apps, tools and integrations to support scalability and operational efficiency
* Work closely with developers and Delivery Leads to ensure features align with strategy and business outcomes
* Provide strategic input on CMS structure, content models, tagging, merchandising and automation workflows
* Stay across Shopify updates, partner ecosystem innovations and emerging ecommerce capabilities
* Work hand-in-hand with designers, developers and delivery leads to drive strategy through execution
* Facilitate discovery workshops (QBRs, roadmapping) that unlock clarity and alignment
* Present insights and strategy recommendations to stakeholders with confidence and clarity
* Assist with productising key service offerings
* Build strong, trusted relationships with clients through transparency, guidance and proactive leadership
Qualifications
* Strategic & Analytical
o Strong ability to interpret data and translate insight into strategy
o Ability to identify patterns, commercial opportunities and customer pain points
* E-commerce Expertise
o Deep understanding of Shopify, Shopify Plus features, apps, checkout extensibility
o Knowledge of merchandising, product taxonomy, fulfilment logic and e-commerce operations
* Marketing Knowledge
o SEO (technical + content), SEM, paid social, email, retention, CRO
o Understanding of attribution, PPC fundamentals and omnichannel strategies
* CX & UX Mindset
o User-centric thinker with ability to simplify complexity
o Familiar with UX flows, IA, wireframes and experimentation
* Tools & Platforms
o Shopify Admin + Analytics
o Google Analytics 4
o Search Console, Screaming Frog, SEO tools
o Klaviyo or other ESPs
o Heatmap/session tools (Hotjar, Clarity)
o A/B testing platforms
* Collaboration & Communication
o Strong presenter, facilitator and storyteller
o Ability to lead cross-functional teams and influence decisions without hierarchy
Benefits
* Full-time, permanent role within a dedicated squad
* Hybrid / remote-first with in-person collaboration as required
* Flexibility & Autonomy: We trust our team to work in ways that suit them best - outcomes matter most
* Career Growth: Shape the future of eCommerce and grow your expertise within a forward-thinking team
* Engaging Work: Work on exciting projects for some of the biggest names in retail, solving real-world challenges
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