BizCover who? You haven't heard of us?
We dominate the SME business insurance market by having an online platform that makes comparing and buying business insurance a super easy process. Not to toot our own horn but we have been recognized in Deloittes fast 50 companies as one of the fastest growing technology companies and Westpac's top 20 businesses of tomorrow - #killingit
Role Purpose: This role supports BizCover's marketing and content strategy through the analysis of AI-generated data and the optimisation of digital content. This role combines logical thinking, attention to detail, and curiosity about how artificial intelligence shapes search and brand visibility. The analyst will review AI search behaviour, identify new content opportunities, and measure performance to enhance BizCover's online presence.
Responsibilities:
AI Query Analysis
* Analyse ChatGPT and other AI tool outputs to understand user intent and search trends.
* Identify content opportunities based on AI search behaviour.
* Track BizCover and competitor mentions within AI-generated responses.
Content Strategy and Optimisation
* Optimise existing website and blog content for visibility and engagement.
* Collaborate with writers and SEO specialists to develop new landing pages and blog posts.
* Create and edit content using ChatGPT and similar tools, ensuring brand tone and compliance.
Performance Measurement
* Use ChatGPT, SEMrush, and Ahrefs to monitor keyword rankings, backlinks, and traffic performance.
* Prepare regular reports on AI-driven insights and content results.
Coordination and Collaboration
* Work closely with the SEO and Digital Marketing teams to ensure alignment of strategies.
* Manage and maintain the content calendar, ensuring timely delivery of new and updated content
Requirements
* Bachelor's degree in Marketing, Communications, Data Analytics, or related field.
* Basic understanding of SEO, content strategy, and analytics.
* Familiarity with AI tools (e.g., ChatGPT), SEMrush, Ahrefs, or Google Analytics preferred.
* Strong writing and research skills.
Capabilities
* Logical thinker with high attention to detail.
* Strong analytical and problem-solving skills.
* Comfortable working with data and drawing insights.
* Excellent written communication and collaboration skills.
* Eagerness to learn and adapt in a fast-evolving digital environment.
Experience
* Internship or project experience in marketing, data analysis, or content creation advantageous.
* Experience using AI writing or analytics tools (e.g., ChatGPT, Gemini, SEMrush) desirable.
Benefits
* Hybrid Freedom: Sydney-based? Benefit from a flexible mix of home and office days (2 days from office and 3 from home).
* Vibrant Team Culture: Join an energetic, supportive and rewarding workplace with plenty of fun throughout the year — from end-of-year and mid-year parties to monthly drinks, cultural celebrations, and so much more
* Exclusive Perks: Unlock discounts and special offers through our amazing staff app.
* Our charity program proudly partners with One&All, offering employees unique opportunities to contribute, connect and benefit from giving back.
* Dress for Success: Business-casual dress code for a relaxed but professional vibe.
* Room to Grow: Join a growing company that truly offers career progression opportunities.
Diversity of employees makes it a creative and fun workplace. BizCover is a melting pot of cultures and personalities, but we truly believe in the power of diversity. We actively welcome applications from individuals with all kinds of backgrounds and experiences. If you share our passion for making a difference and believe in creating an inclusive work environment, we would be thrilled to have you apply for this amazing opportunity.
Come and be a part of our journey as we foster a diverse and supportive atmosphere where everyone can flourish and showcase their distinct skills. Constantly strive to be the best we can, we look for people who are –
Customer Fanatics - noun: a person who delivers a first class customer experience every time
Drumbeaters - noun: a person who enthusiastically celebrates and supports their teammates and the business
Finishers - noun: a person you can trust to get it done
Advancer - noun: a person who always wants to do better