About the Role
Take the lead in translating the brand strategy into high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communication strategy development by driving creative ideation and marketing activation of the Brand.
Responsibilities
* Responsible for the development and implementation of the Brand's Annual Marketing & Communications Plan and Media Plan, in a way that challenges conventional marketing norms
* Ongoing development of campaigns in concert with internal & external partners, that continue to lift the brand to a new level.
* Adaptation of global assets in a locally authentic way
* Delivery of insights on competitor activity, marketing development and emerging marketing practices.
* Proactively drive marketing performance measurement and recommend improvements accordingly against planned objectives and established activity specific KPIs.
* Develop and implement Brand marketing and communications strategies, which promote and protect the Brand as well as support the overall business goals
* Achieving the greatest possible effectiveness and efficiency through our creative and media agency partnerships
* Responsible for the execution of all marketing and communication activities relating to the Brand
* Responsible for launch projects from a brand, marketing & communications stand-point.
* Developing and implementing marketing and communications strategy and execution to drive sales and to build the image and reputation
Who we're seeking
* Formal marketing or business related qualifications (tertiary level)
* 5+ years experience working in marketing or Brand
* Automotive experience advantageous but not essential, B2B or B2C experience welcome
* Ability to navigate corporate, complex, global environments.
* Strong agency experience, either inhouse or management of.
* Experience working with marketing communication across different channels.
* Experience of Australian market execution of global brand, advantageous.
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