About the Role
Step into a pivotal leadership role with a global leader in material handling and take ownership of driving growth in a changing market. Crown Equipment is seeking a driven and hands‐on Sales Manager to lead our Sydney team and expand our customer base beyond an established but evolving market.
This is not a "steady state" leadership role, it's an opportunity for a commercially minded leader who thrives on winning new business, developing people, and creating momentum in competitive environments.
You'll lead a team of four Account Managers with varying levels of experience, helping them lift capability, increase activity, and capture new opportunities across equipment sales, leasing, and rentals.
What you'll do
* Lead, coach and develop a team of Account Managers to increase capability and performance
* Drive new business growth by expanding beyond existing accounts into untapped markets
* Partner with your team in the field, supporting key customer opportunities and major deals
* Build strong customer relationships while positioning Crown as a premium solution in a competitive landscape
* Implement practical sales strategies to increase pipeline, conversion and market share
* Monitor performance, manage forecasts and deliver on sales and profitability targets
* Contribute to the broader State leadership team and strategic direction
What we're looking for
* A hands‐on sales leader or senior B2B salesperson ready to step into leadership
* Proven ability to win new business (hunter mindset) in competitive or price‐sensitive markets
* Experience in capital equipment, industrial, construction, transport, or similar sectors (preferred)
* Strong coaching ability — able to lift performance across a mixed‐experience team
* Resilient, commercially sharp, and motivated by achieving and exceeding targets
* Comfortable with a performance‐based reward structure tied to results
Why This Role?
* Opportunity to step up into leadership or take ownership of a team ready for growth
* High level of autonomy to shape strategy and influence results
* Join a well‐established brand with strong market reputation and support
* Be part of a business where performance is recognised and rewarded
Additional Benefits
* Access to discounts and cashback across 400+ retailers
* Health and wellbeing support platform
* Corporate private health rates
* Employee Assistance Program
* Inclusive and supportive working environment
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