Account Manager Advertising, Amazon
Job ID: | Amazon Commercial Services Pty Ltd
At Amazon Advertising, we sit at the intersection of advertising and e-commerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and help our advertising partners to develop and grow their brands on and off Amazon. We strive to make advertising relevant so that customers welcome it across Amazon's mobile and desktop websites, proprietary devices, and the Amazon DSP. If you are interested in innovative advertising solutions with a relentless focus on the customer, you have come to the right place
Account Managers partner with advertisers, sales, and other internal Amazon businesses to drive advertiser success, revenue growth, and foster product improvements for our portfolio of ad products. The Account Manager will provide vertical and brand-level insights to our advertisers to encourage larger brand investment. They will support our advertisers in their unified brand planning activities between our different ad products (Video, Display, and Sponsored Ads) and elaborate brand audience and targeting strategies. The Account Manager is an expert in delivering consultative solutions for our partners, earning their trust by educating them on how to be successful on Amazon. You can also expect to work closely with the marketing and product teams on advertiser communication plans related to new feature launches and program changes. Finally, the Account Manager will lead Business Reviews with advertisers to incorporate inputs across display, sponsored ads, and retail trends impacting overall performance and recommend future investment changes.
The Account Manager will use their expertise to educate advertisers on best practices for successful marketing on Amazon, providing onboarding and training sessions when needed. They will collect best practices from other locales and work with internal teams to develop missing analytical tools in order to bring more insights to the local advertisers. You will thrive in ambiguous situations, with the ability to be a self‑starter and find solutions without guidance.
Responsibilities
* Become an expert on Amazon solutions, understand our advertisers' needs and consult them with insights and recommendations to achieve greater results on Amazon
* Be holistic in your recommendations including Video, Display Ads, Sponsored Ads, and Retail insights to demonstrate how they work together to achieve advertisers' goals on and off Amazon
* Leverage your mastery of media and communications to develop winning brand and media strategies for growth
* Exhibit deep analytical ability and link local market performance and insights to optimize advertiser performance that fulfills advertiser goals
* Monitor performance of Sponsored Ads accounts across verticals and drive one‑to‑many activities to improve performance
* Leverage Amazon's data and your understanding of our advertising customers' business to provide guidance to C‑suite marketing leaders via business reviews and frequent in‑person client sessions to regularly iterate on and articulate a brand's strategy
* Work cross‑functionally with sales and other Amazon partners to drive revenue and increase advertiser satisfaction
Basic Qualifications
* 5+ years of digital advertising and client‑facing roles experience
* Bachelor's degree in Economics, Marketing, Advertising, Statistics, Engineering, or Business
* Experience in digital advertising and client‑facing roles
* Experience analyzing data and best practices to assess performance drivers
* Experience with annual brand and media planning
* 5+ years of digital media or marketing strategy, data analysis, analytics, and visualization experience
Preferred Qualifications
* Master of Business Administration
* Experience in display advertisement industry
* Experience in omni‑channel marketing, search engine marketing or search engine optimization
* Experience in programmatic strategy and implementation
Acknowledgement of country: In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement: Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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