About the role The Digital Campaign Coordinator is the primary planning interface between the Digital and Marketing teams at Rip Curl. Sitting within Digital and reporting to the Head of Membership & CX, this role translates brand and marketing strategy into structured, executable digital campaign rollouts—ensuring every campaign is briefed, scheduled and delivered consistently across channels, functions and regions. This role reflects Rip Curl’s strategic intent: digital leads campaign execution, with retail and wholesale following its cadence. You’ll work daily with Marketing to absorb campaign vision, then ensure digital channels set the standard for execution excellence—helping build a next-level campaign operating model where digital is always ahead, not catching up. At the centre of the campaign ecosystem, you’ll be the person who ensures everyone knows what’s happening, when it’s happening, and what they need to deliver—building trusted relationships and becoming the go-to for clarity. Key responsibilities Campaign Planning & Calendar Management Own and maintain the regional Consumer calendar (ANZ, USA & Europe), translating seasonal brand and campaign plans into a structured, shared planning document. Ensure Retail and Wholesale leads complete and maintain their channel detail on time. Populate and maintain digital channel detail within calendars and planning documents. Translate seasonal brand and GTM plans into digital rollout timelines, identifying milestones, dependencies and deliverable deadlines. Determine the required level of digital participation for each campaign—briefing and activating the right channels appropriately. Prioritise structured rollout planning for high-impact campaigns (not every campaign needs the same level of global coordination). Collate digital requirements across performance, trade, CRM and wider digital functions to support the Marketing briefing process (supporting—but not owning end-to-end). Distribute assets to relevant digital functions once received from Marketing. Track progress against plans, proactively flagging risks/delays and partnering with stakeholders to resolve. Own Trello inputs for digital—ensuring requests are submitted on time and to the required standard. Cross-functional Coordination Act as the dedicated link between Digital and Marketing, Retail and Wholesale—ensuring the campaign vision is understood and executed consistently across touchpoints. Facilitate cross-functional campaign planning meetings globally, driving clear outcomes, actions and accountability. Ensure Retail and Wholesale teams have sufficient lead time to prepare supporting activity. Chase and coordinate timely delivery of campaign assets—ensuring creative is received, reviewed and ready ahead of launch. Process & Workflow Management Develop and maintain efficient campaign planning processes and tools (PM platforms, templates, trackers) used by Digital and Marketing to create a single shared way of working. Keep documentation current, accessible and well-organised. Identify workflow improvements and recommend practical solutions to the Head of Membership & CX. Support onboarding of new team members to planning processes and tools. Reporting & Performance Tracking Collate campaign performance data and maintain records of past campaigns to support post-campaign reporting, learnings and benchmarking. Support regular reporting on calendar adherence and delivery against plan. What you’ll bring Proven ability to manage multiple campaigns and deadlines in a fast-paced environment. Strong understanding of digital marketing channels and how they work together (e.g., email, social, paid, web). Experience working cross-functionally across Marketing, Digital and commercial teams—comfortable bridging brand strategy and digital execution. Exceptional organisation and attention to detail, with confidence managing complex workflows. Strong written and verbal communication skills, able to engage stakeholders at all levels. Proficiency with project management tools (e.g., Trello, Asana, Monday.com or similar). A proactive, solutions-focused mindset with a passion for process improvement. Qualifications & experience Tertiary qualification in Marketing, Communications, Business or a related discipline. 2 years’ experience in campaign planning, marketing coordination, project management or a digital marketing role. Experience in a retail, eCommerce or consumer brand environment is desirable.