Product Director, Multiple Myeloma Nurse/APP Marketing for TECVAYLI
Location: Horsham, Pennsylvania, United States of America
The Product Director will be accountable for leading the nurse and APP focused strategies and execution for TECVAYLI.
Position Description
* Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
* Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with HCP marketing/Prof Promo, Global Commercial Strategy Organization, PS&E, Sales Learning & Development, Medical Affairs, and key internal partners
* Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
* Develop tactical plans and lead brand deployment direction for Oncology Clinical Educators (OCEs) in collaboration with other brand leads and cross-functional partners
* Develop content with learning and development team for field team meetings and ongoing field development for Oncology Clinical Educators (OCEs) and other field teams
* Collaborate with omnichannel leads and media agencies to ensure targeted execution of nurse/APP-focused tactics
Qualifications
* A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
* A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
* A minimum 5 years' experience in Marketing, Sales, and/or related fields and/or experience in a qualified leadership development program
* Proven proficiencies in marketing, project management, and clear communication.
* Ability to travel up to 20%, which may include overnight and weekend travel.
Preferred
* Experience in oncology
* Previous sales experience
Required Skills
* Advertising
* Brand Identity
* Brand Positioning Strategy
* Brand Reputation Management
* Budget Management
* Content Management
* Customer Intelligence
* Data Analysis
* Design Mindset
* Execution Focus
* Financial Analysis
* Interpersonal Influence
* Marketing Campaign Management
* Organizing
* Performance Measurement
* Public Relations (PR)
* Sales Promotions
* Social Media Management
* Tactical Planning
* Technical Credibility
Preferred Skills
* Advertising
* Brand Identity
* Brand Positioning Strategy
* Brand Reputation Management
* Budget Management
* Content Management
* Customer Intelligence
* Data Analysis
* Design Mindset
* Execution Focus
* Financial Analysis
* Interpersonal Influence
* Marketing Campaign Management
* Organizing
* Performance Measurement
* Public Relations (PR)
* Sales Promotions
* Social Media Management
* Tactical Planning
* Technical Credibility
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected under federal, state, or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
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