Purpose
The Head of Marketing is accountable for driving sales growth and company profitability through disciplined, commercially focused marketing.
This role leads the development and execution of SwarmFarm's marketing strategy to generate qualified pipeline, revenue, and margin across Australia and international markets, with a particular focus on US market entry. Brand, content, partnerships, and advocacy exist to support sales performance and profitable growth, not as standalone outcomes.
Scope & Accountability
* Stand up the new marketing function
* Sales growth and company profitability through marketing contribution
* Qualified pipeline generation and funnel performance
* Go-to-market execution across products, attachments, and markets
* Brand positioning that supports commercial outcomes
* Scalable marketing systems, assets, and processes that enable growth
Experience & Capability
Essential
* Senior marketing leadership experience in Agricultural, AgTech, robotics, or complex technology environments
* Proven experience driving revenue and pipeline through marketing
* Strong GTM, lead generation, and funnel management capability
* Demonstrated people leadership experience
* Commercial, data-driven decision-making capability
Highly Desirable
* Experience supporting US or international market entry
* Experience with partner-led or ecosystem-based growth
* Exposure to high-growth or scale-up environments
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