CRM Specialist – Overview
We have big plans and we're on the hunt for a driven CRM Specialist to join our team, focusing on our Womenswear brands, Cable and Perri Cutten! Based in our Malvern office, in this exciting position you will be responsible for driving and executing CRM and loyalty strategies that support the full customer lifecycle. You will develop a deep understanding of each brand and its customer base, enabling you to uncover and act on opportunities that strengthen retention, build loyalty, and increase sales across both online and offline channels.
You'll take ownership of each brand's customer database, CRM platform structure, and overall architecture, ensuring systems run smoothly and capture essential data at every key customer touchpoint. You will also deliver best‐practice email marketing and marketing automation programmes, continually analysing customer behaviour and campaign performance to maximise commercial outcomes.
Responsibilities
* Identify quick wins and long‐term CRM opportunities by understanding each brand's goals, customers, competitors and market position.
* Deliver customer marketing strategies across email, SMS, and digital channels to drive retention, lifecycle engagement and sales.
* Use customer data, behaviour and market research to build segmentation, customer profiles and new business opportunities.
* Develop seamless omnichannel experiences across all touchpoints.
* Support the implementation of loyalty and rewards programme strategies.
* Execute and optimise targeted email marketing campaigns, including personalised, transactional, promotional and lifecycle automations.
* Manage and enhance customer workflows and lifecycle programmes across online and offline channels.
* Optimise CRM platform capabilities and explore custom developments to support commercial goals.
* Monitor dataflow in and out of the CRM to ensure accuracy and efficiency.
* Collaborate with creative and marketing teams to align messaging with brand strategy and promotional plans.
* Use a test‐and‐learn approach to continuously improve performance.
* Manage closed‐loop reporting to measure campaign effectiveness, ROI and insights.
* Oversee the accuracy, completeness and compliance of customer data.
* Analyse customer behaviour and activity to identify revenue opportunities and provide insights across the business.
* Drive database growth through acquisition, re‐engagement and retention initiatives to reduce churn.
* Stay across best practices and innovations in CRM, email, automation and marketing technology.
Qualifications
* A Bachelor's degree in Marketing, Business or related field, with 2+ years' experience in CRM, email marketing, marketing automation or similar, ideally in retail or agency environments.
* Hands‐on experience with CRM automation platforms and managing email marketing campaigns, segmentation, audience building and analytics.
* Strong understanding of CRM, marketing automation, customer behaviour, loyalty programmes and retention/re‐engagement strategies.
* High competency in data analysis and web analytics tools.
* Strong commercial acumen, communication, collaboration and stakeholder management skills, with the ability to influence and drive change.
* Proven problem‐solving ability, adaptability under pressure, autonomy, and confidence learning new technologies.
* Ability to build effective relationships with internal teams and external partners such as agencies and developers.
Benefits
* Competitive salary + generous product allowance.
* 50% discount across GAZMAN, Perri Cutten & Cable for yourself & immediate family.
* A commitment to invest in ongoing professional training and development.
* Free on‐site parking.
* A tailored induction programme to ensure you have the best introduction to the business.
* The opportunity to build your career with a successful, established and trusted Australian company.
* A friendly, motivating and rewarding team environment, where achievements are recognised.
* A highly supportive management team.
* Opportunities to attend fantastic events, annual conferences and award nights.
About us
Austin Group is an established Australian owned and family run fashion retailer and wholesaler that includes some of Australia's most iconic menswear and womenswear brands. Our portfolio of brands include GAZMAN, Cable and iconic fashion house, Perri Cutten. We proudly operate over 130 retail stores in Australia and supply to over 150 wholesale locations throughout Australia and NZ.
Our Culture
Austin Group's family driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative and positive approach.
Testimonials
I joined Cable Melbourne in 2017 and immediately felt the passion and enthusiasm from the team. St Ives has always been a supportive, fun and hardworking environment, and it's been exciting to watch the brand grow with each new range. I love being part of Cable. Mandy / NSW
I'm proud to be part of a brand that inspires me daily to be both a better leader and individual. With 23 years in the industry, I've never experienced such consistent support, drive and passion. We work hard, have fun, and stay focused on our goals. I'm excited to lead Cable into its next phase and continue telling our brand story. Belinda / GM Cable
Apply
If you're looking for a new opportunity to grow with a supportive, values‐led business, apply now via LinkedIn or email your resume to
*Please note that due to a high number of applicants, only short‐listed candidates will be contacted.
#J-18808-Ljbffr