Location: Ballina, Northern NSW, Australia
Employment Type: Part-time
Reports To: Director/Owner
About Lazybones
Lazybones is a loved Australian brand known for its vintage-inspired aesthetic, commitment to natural fibres, and thoughtfully made products. Alongside apparel and bedding, we create small-batch homewares products with a strong focus on quality and care.
Heart of the Role
This role sits at the centre of Lazybones.
You shape the story, direction and evolution of the brand.
You take ideas and turn them into clear, inspiring direction for the team.
You create work that feels original, joyful and unmistakably Lazybones.
Creative Approach
* Understands market trends but does not follow them blindly
* Balances commercial awareness with originality
* Comfortable being a disruptor and thinking differently
* Knows when to reinvent, refine or hold steady
Key Responsibilities
* Develop seasonal concepts, themes and mood boards
* Lead print and fabric design (all-over prints)
* Must have demonstrated experience in print design creation with proven ability to develop original all-over prints for textile applications.
* Guide apparel, bedding, knitwear and product direction
* Translate concepts into clear briefs for designers and manufacturers
* Oversee design flow from idea to production
* Ensure consistency across all product categories
* Collaborate with team and external designers
Qualifications and Experience
* Degree in Fashion design or relevant experience
* Demonstrated expertise in women’s apparel and bedding design
* Experience with sustainable materials and a genuine interest in ethical production
* Strong technical background in fabric construction, dyeing and finishing
* Strong understanding of garment construction and technical specifications
* Knowledge of Australian/Global standards for textile products
* Demonstrated experience with hand-drawn, technical drawn, print repeat, placement print, design artwork
* Confidence presenting ideas, taking feedback, and collaborating with a wide range of stakeholders
* Experience collaborating with international suppliers in India, Bali and China.
* Minimum 6-8 years of experience as a Creative Director or similar senior creative role.
* Essential fashion, textile, or lifestyle brand experience required.
* Experience of and desire to use sustainable materials and ethical production methods
Technical Skills and Experience
* Proficient Adobe (Illustrator, Photoshop, InDesign)
* MS Office (Excel, Outlook) and other systems or applications that provide efficiencies in design and production
* Tech Pack creation (desirable not essential)
Performance Measures (KPIs)
* Creative Output Quality
o Seasonal ranges delivered on time and aligned with brand vision
o Strong, cohesive storytelling across collections
* Print & Fabric Design
o % of original prints created per season, based on art, nature or other inspiration
o Positive feedback from team and customers on print direction
* Commercial Performance
o Sell-through rates of key ranges
o Identification and improvement of underperforming categories
* Range Development Process
o Timely delivery of briefs, mood boards and direction
o Efficient use of existing spec libraries
o Clear communication with designers and team
o Smooth workflow from concept to production
* Brand Evolution
o Evidence of new themes and ideas being introduced
o Consistent and recognisable Lazybones aesthetic
The Job
This is a contract role, part time (probably 3 days a week), with an agreed hourly rate and agreed set of deliverables throughout the year. Australian citizenship or permanent residency is required for this contract position. You will need to commute to our HQ in Ballina when required, probably at least one day per week, depending on business needs.
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