$120,000 – $140,000 per year + uncapped bonus
HEAD OF WHOLESALE SALES – Rustica Sourdough
Melbourne-based (covering Greater Melbourne & regional Victoria)
About Rustica Sourdough
Since 2012, Rustica Sourdough has been a Melbourne benchmark for artisan sourdough and pastry. With five flagship bakery-cafés and a thriving wholesale division supplying hundreds of Victoria’s best cafés, restaurants, hotels, and retailers, we are one of the most respected and fastest-growing bakery brands in the state.
The Opportunity
We are expanding our wholesale team and are looking for a proven gun salesperson who lives and breathes B2B foodservice/hospitality sales. This is a high-impact role with direct influence on the growth of our wholesale division.
Responsibilities
- Hunting recent business and winning major accounts (cafés, restaurants, hotels, provenances, independent grocers, catering companies)
- Growing and protecting existing key accounts
- Consistently hitting and exceeding ambitious monthly and quarterly revenue targets
- Representing Rustica at events, product tastings, and chef/restaurant openings
- Monitoring competitor activity and identifying new opportunities in the market
- Preparing professional proposals, tenders, and tailored account-growth plans
- Managing your pipeline, activities, and customer insights in our CRM (we use HubSpot)
- Collaborating closely with production, logistics, and marketing teams to deliver seamless customer experiences
- Providing regular sales forecasts and reports to senior management
What you bring
- 3–7+ years B2B sales experience with a demonstrable track record of smashing targets
- Existing network within Melbourne/Victoria’s hospitality and foodservice industry (highly regarded)
- Proven success selling premium bakery, pastry, or artisan food products (strongly preferred)
- Exceptional negotiation, presentation, and relationship‑building skills
- Analytical mindset – you can spot trends, read accounts, and turn insights into revenue
- Highly organised, autonomous, and driven by results
- A genuine passion for artisan bread and pastry (you’ll be tasting and talking about it daily!)
- Valid driver’s licence and own vehicle (travel across Melbourne & regional Victoria required)
What we offer
- Work with one of Victoria’s most loved and respected bakery brands
- Highly competitive base salary + super + car allowance + tools of trade
- Lucrative quarterly bonus – uncapped and directly tied to the revenue you generate
- Real influence – your wins will shape our wholesale growth and future product range
- Supportive, fun, and high‑performing team culture
- Staff discounts across all Rustica bakery‑cafés and product for your own events
If you’re a proven closer who gets a kick out of turning a café owner or head chef into a long‑term Rustica wholesale partner, we want to hear from you.
Application questions
- Which of the following statements best describes your right to work in Australia?
- How many years’ experience do you have as a sales representative?
- How many years of B2B sales experience do you have?
- Do you own or have regular access to a car?
- Do you have a current Australian driver’s licence?
- How many years’ experience do you have in the hospitality & tourism industry?
- How many years of field sales experience do you have?
- Which of the following Microsoft Office products are you experienced with?
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