Marketing Manager
Sydney, New South Wales | Full-time
About Us
Webelieve in playing our part – as an Australian leader in aquaculture and a leading seafood brand – to ensure a prosperous, healthy planet for future generations. Every day, we proudly play our role in the global production of responsibly farmed salmon, barramundi and prawns that enables us to make a valuable contribution to feeding Australians and the world.
About Your Role
This is an exciting time to join as part of a growing commercial team, leading our flagship brand Tassal – the most powerful brand in the protein category.
Reporting to the General Manager – Marketing and Innovation, you will play a key role as their second-in-command, responsible for bringing the marketing strategy to life through a high‐performing, multi‐disciplinary brand team and agency partners. You will drive effective working rhythms, build team capability and engagement, and ensure strong brand and communications plans translate into meaningful commercial outcomes.
This is a hands‐on role suited to a marketing professional who thrives in a fast‐paced environment and enjoys taking ownership of delivery across consumers, categories and channels, including retail grocery, out‐of‐home and international. You will bring a strong commercial lens, with the ability to translate strategy into action, driving category and brand growth through a solutions‐focused and creative approach.
Key Responsibilities
* Operationalise the brand team to execute brand and portfolio strategies to drive brand growth, market share and increased ROI
* Turn strategy into meaningful action by delivering integrated marketing campaigns across ATL, PR, social, digital, trade and retail channels in collaboration with agency and internal teams
* Work with insights and agency partners to continue to evolve the presentation of the brand proposition across product, packaging and foundation and communications touchpoints
* Partner with category and sales to deliver commercial outcomes through compelling new products, activations and trade programmes
* Manage and optimise marketing budgets to maximise ROI
* Travel domestically occasionally to our farming and production facilities
Skills We Are Seeking
* Strong people leadership and coaching capability
* Action‐oriented – delivers outcomes in a highly organised & timely manner
* Exceptional organisational, prioritisation and AI‐enabled workflow management capability
* Strong communication and stakeholder management – able to simplify and clarify, strong storyteller
* High attention to detail and follow‐through
* Self‐motivated, persuasive and a passionate influencer, comfortable engaging with key business stakeholders
* A respectful and empathetic approach matched with the ability to deliver
* Displays an agile and growth mindset, as well as the ability to navigate ambiguity and execute if priorities change
Experience & Qualifications
* 8‐10 years experience in senior brand and marketing management roles
* 4+ years of demonstrated experience in direct people leadership
* Tertiary qualification (Bachelor of Business/Marketing or equivalent) with an understanding of current and future marketing trends and direction
* Proven experience delivering brand outcomes, ideally within FMCG or product‐based environments, with exposure across consumer, retail and out‐of‐home channels
* Strong experience leading and executing integrated campaigns and extensions to events, partnerships, sponsorships, influencers and local area marketing with agency partners
* Demonstrated experience in brand portfolio and communication relaunches including strong media management capability
* Strong communication and storytelling capability
What's in it for you
Based at our refurbished Sydney Olympic Park office, with hybrid working (3:2 split) and flexibility to work from agency offices.
* Strong focus on learning and development
* Opportunity to be part of a global organisation with expanding career pathways
* Access to our Employee Assistance Programme
* Discounted seafood
* Generous Helly Hansen discount
* Access to a range of financial and lifestyle benefits, including discounted private health insurance (Bupa & St Luke's), low interest rates with Bendigo Bank, and savings on everyday expenses through the Maxxia Rewards programme
Equal Employment Opportunity Statement
We are an equal opportunity employer and welcome applications from all qualified candidates, regardless of race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age or any other protected characteristic.
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