The Organisation
The Victoria Racing Club (VRC) is one of Australia's most prestigious sporting and entertainment organisations and the home of the world‐renowned Melbourne Cup Carnival. Established in 1864, the VRC has built a global reputation for delivering world‐class racing, hospitality, events and member experiences at the iconic Flemington Racecourse.
The organisation is entering an exciting new phase of transformation focused on commercial growth, customer‐centricity, innovation and maximising the potential of its 127‐hectare precinct beyond race days. With a strategic focus on growing membership, diversifying revenue streams and enhancing the year‐round utilisation of Flemington, the VRC is investing in new capabilities across analytics, customer experience and hospitality.
This includes a newly appointed hospitality partnership with Delaware North, alongside a growing focus on data‐led decision making and modern product development practices.
The Opportunity
Reporting directly to the CEO, the Chief Commercial Officer is a critical executive leadership role responsible for leading the VRC's commercial, product and membership functions. With leadership responsibility for a diverse commercial & product team this role carries accountability for the majority of the organisation's revenue generation and growth strategy.
The CCO will play a pivotal role in shaping the future commercial direction of the VRC by driving:
* Membership acquisition, retention and engagement strategies
* Corporate partnerships and commercial sales performance
* Product development and customer experience outcomes
* Precinct activation and non‐race day utilisation opportunities
* Revenue diversification initiatives across the broader business
* Alignment between commercial, marketing and operational functions
A key priority will be increasing race day attendance by driving innovation around product & experiences as well as continuously looking at ways to unlock the full potential of the Flemington site as a premium sporting, entertainment and community destination.
This executive will also establish a high‐performing operating rhythm across the commercial organisation while fostering strong collaboration with the executive leadership team, board and key external stakeholders.
About You
You are a commercially astute and strategically minded executive with a proven ability to lead complex, customer‐focused organisations through growth and transformation.
You bring:
* Significant executive leadership experience across commercial, product, sales & customer functions
* A strong track record driving revenue growth and customer acquisition outcomes
* Experience leading large, multi‐disciplinary teams in dynamic environments
* The ability to balance strategic thinking with operational execution
* Exceptional stakeholder engagement and board communication skills
* A data‐led and customer‐centric mindset
The VRC is open to executives from a broad range of industries beyond sport and racing. Experience within membership organisations, entertainment, hospitality, major venues, tourism and travel environments will be highly regarded.
International experience and exposure to globally recognised brands or destination precincts will also be viewed favourably.
Why Join the VRC?
This is a rare opportunity to join an iconic Australian organisation at a defining point in its evolution.
The successful executive will have the opportunity to:
* Influence the future direction of a globally recognised sporting brand
* Lead large‐scale commercial transformation initiatives
* Shape the customer and membership strategy of Australia's largest member‐based racing club
* Unlock the broader commercial potential of one of Melbourne's most significant entertainment precincts
* Work alongside an ambitious executive leadership team and engaged board
This is a genuine C‐suite leadership opportunity offering significant visibility, impact and long‐term career potential.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
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