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Social media manager - outdoors brands

Brisbane
Devote Digital
Posted: 5 June
Offer description

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* We're on the hunt for a full-time social media manager to join us at Devote Digital.
* Brisbane based preferred.
* Passion for the outdoors essential - whether it's 4x4, camping, spearfishing, fishing or something else!
* $75K-$85K base + super.

The Role

Forget what you’ve heard about “agencies.” That’s not us. We’re the digital marketing, creative and development team behind 30 of Australia’s best outdoors brands - brands with big reach, loyal fans, and communities that love the outdoors as much as we do.

We’re on the hunt for a full-time Social Media Manager to help lead the charge across Meta, TikTok, YouTube, and beyond—working end-to-end across strategy, content planning, creator engagement, and community building. You’ll be the digital voice of brands in spearfishing, 4x4, camping, fishing and more.

What you'll do

You’ll own the social strategy and execution for our outdoors brands, acting as their go-to digital voice. You’ll plan and brief content, engage with creators and ambassadors, write copy that doesn’t sound like a bot, and deliver meaningful growth—not vanity metrics.

No two days are the same, but your week might look like:

* Owning the content calendar and campaign rollout for brands you actually like working on
* Briefing video, design, or UGC content that makes people stop scrolling
* Managing community and DMs across multiple social platforms
* Working closely with our performance team to align organic and paid campaigns
* Partnering with ambassadors, creators and influencers
* Analysing what’s working (and what’s not)
* Bringing fresh ideas to the team and building out what’s next - whether that’s reels, series content, or something new entirely

Who you are:

* You’ve got 3+ years experience in social media marketing
* You’ve run social calendars end-to-end—from strategy to scheduling to reporting
* You like building communities - from writing copy, briefing in creatives, and thinking about what will perform (not just posting and ghosting)
* You get how social ladders up to business goals
* You live and breathe the outdoors, or at the very least, appreciate the passion of a community that does
* You love working in a collaborative, fast-moving environment with other people who care about what they do

Who we are:

At Devote Digital, we work differently. We work with a small number of brands we genuinely believe in, and we do the kind of work that gets results (and feels good doing it).

No contracts. No cold calls. No client-churn culture.

We value:

* Consistency over chaos
* Learning and levelling up (every week, not just once a year)
* Getting outside and enjoying the life we market

Perks you'll actually use:

* Weekly activities like kickboxing, yoga, wine & paint nights, and even scuba diving
* Team trips—past ones include Bali, Queenstown, Whitsundays, and local vineyard weekends
* Work from home every Wednesday
* West End office with epic food, coffee, and gym spots nearby
* Parking available for just $30/week, or easy public transport access
* Room to grow in your role (we promote from within and reward those who level up)

How to Apply:

Via LinkedIn or shoot us a quick cover letter and your resume to to let us know why you’d be a great fit.


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing and Sales
* Industries

Advertising Services

Referrals increase your chances of interviewing at Devote Digital by 2x


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