$120,000 – $140,000 per year + uncapped bonus
HEAD OF WHOLESALE SALES – Rustica Sourdough Melbourne-based (covering Greater Melbourne & regional Victoria)
About Rustica Sourdough Since 2012, Rustica Sourdough has been a Melbourne benchmark for artisan sourdough and pastry. With five flagship bakery-cafés and a thriving wholesale division supplying hundreds of Victoria’s best cafés, restaurants, hotels, and retailers, we are one of the most respected and fastest-growing bakery brands in the state.
The Opportunity We are expanding our wholesale team and are looking for a proven gun salesperson who lives and breathes B2B foodservice/hospitality sales. This is a high-impact role with direct influence on the growth of our wholesale division.
Responsibilities
Hunting current business and winning major accounts (cafés, restaurants, hotels, provenances, independent grocers, catering companies)
Growing and protecting existing key accounts
Consistently hitting and exceeding ambitious monthly and quarterly revenue targets
Representing Rustica at events, product tastings, and chef/restaurant openings
Monitoring competitor activity and identifying new opportunities in the market
Preparing professional proposals, tenders, and tailored account-growth plans
Managing your pipeline, activities, and customer insights in our CRM (we use HubSpot)
Collaborating closely with production, logistics, and marketing teams to deliver seamless customer experiences
Providing regular sales forecasts and reports to senior management
What you bring
3–7+ years B2B sales experience with a demonstrable track record of smashing targets
Existing network within Melbourne/Victoria’s hospitality and foodservice industry (highly regarded)
Proven success selling premium bakery, pastry, or artisan food products (strongly preferred)
Exceptional negotiation, presentation, and relationship‑building skills
Analytical mindset – you can spot trends, read accounts, and turn insights into revenue
Highly organised, autonomous, and driven by results
A genuine passion for artisan bread and pastry (you’ll be tasting and talking about it daily!)
Valid driver’s licence and own vehicle (travel across Melbourne & regional Victoria required)
What we offer
Work with one of Victoria’s most loved and respected bakery brands
Highly competitive base salary + super + car allowance + tools of trade
Lucrative quarterly bonus – uncapped and directly tied to the revenue you generate
Real influence – your wins will shape our wholesale growth and future product range
Supportive, fun, and high‑performing team culture
Staff discounts across all Rustica bakery‑cafés and product for your own events
If you’re a proven closer who gets a kick out of turning a café owner or head chef into a long‑term Rustica wholesale partner, we want to hear from you.
Application questions
Which of the following statements best describes your right to work in Australia?
How many years’ experience do you have as a sales representative?
How many years of B2B sales experience do you have?
Do you own or have regular access to a car?
Do you have a current Australian driver’s licence?
How many years’ experience do you have in the hospitality & tourism industry?
How many years of field sales experience do you have?
Which of the following Microsoft Office products are you experienced with?
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