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Email marketing specialist

Sydney
Liquid Learning
Posted: 4 June
Offer description

About Us

We empower the leaders of today and create the leaders of tomorrow, and we start with ourselves every day. Through world‐class development conferences and training, we equip the biggest brands globally to achieve their goals and power their people to peak performance. Our programs power the biggest brands in the world, from Qantas to Amazon, Woolworths to Meta, Salesforce to Telstra.

About the Role

As our Email Marketing Specialist, you'll play a key role in driving our customer communications, marketing automation, and CRM performance. This is a hands‐on role focused on building and optimising customer journeys, managing end‐to‐end email campaign execution, improving data quality, and delivering high‐performing marketing campaigns through HubSpot.

Your responsibilities will include:

* Building, deploying, and optimising email campaigns, templates, and automated workflows within HubSpot
* Creating and managing customer journeys that improve engagement, nurture leads, and drive conversions
* Writing and editing marketing content for email campaigns, landing pages, and digital communications
* Managing audience segmentation, lists, forms, and automation logic to improve targeting and campaign performance
* Monitoring campaign performance, deliverability, engagement trends, and CRM health to identify optimisation opportunities
* Analysing campaign and customer data to improve marketing performance and customer experience
* Supporting database hygiene and CRM best practices to maintain strong data quality
* Collaborating with marketing, sales, and operations teams to deliver effective customer communications

What You'll Need

* Hands‐on experience with HubSpot, including email marketing, workflows, customer journeys, segmentation, and campaign automation
* Strong copywriting skills with the ability to create clear, engaging marketing communications
* Confidence working with CRM data, campaign reporting, and performance insights to optimise results
* Experience building and managing end‐to‐end email campaigns and automated marketing workflows
* Strong attention to detail and ability to maintain high standards across campaigns and customer communications
* Ability to manage multiple projects and work collaboratively across marketing, sales, and operations teams
* Experience with social media content and campaign support is advantageous

What are the Benefits

* Flexible working options, hybrid working environment supported
* Social atmosphere, regular company drinks, lunchtime sporting teams, birthday and anniversary celebrations, ping‐pong table and Nintendo64 chill zone and an office dog called Pepper!
* Breakfast & coffee provided
* An education allowance of up to $5,000 per annum
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