Our client is one of Australia's most innovative and fast-growing spirit producers, with strong momentum across both domestic and international markets.
This is a highly executional, brand-focused role where you will be responsible for delivering trade marketing initiatives, go-to-market execution, and brand activation across multiple channels. You will work closely with internal production, sales and commercial teams to ensure strong alignment between brand strategy and in-market execution.
We are seeking a highly hands-on, execution-focused Brand Manager who thrives in a fast-moving, entrepreneurial environment. Reporting directly to the founder of the business, this role is suited to someone who enjoys ownership, agility, and working cross-functionally between sales and marketing.
Responsibilities
* Lead the execution of trade marketing plans across domestic and international markets
* Manage end-to-end delivery of go-to-market plans for new product releases and product innovation
* Coordinate consumer sampling, tasting programs, and trade activation initiatives
* Work closely with sales and distribution partners to support annual market plans and execution in key channels
* Develop and maintain brand toolkits and marketing assets for trade and export partners
* Support brand activations, experiential marketing, and on/off-premise engagement programs
* Collaborate with production, operations, and commercial teams to ensure seamless product launches
* Assist in the coordination of limited agency activity, with a strong emphasis on internal execution ownership
* Ensure marketing materials, assets, and messaging are consistent and accessible across all markets
* Contribute to key selling periods and campaign execution aligned to commercial priorities
Requirements
* Tertiary qualifications in Marketing, Business, or a related discipline
* Prior experience in brand, trade marketing, or assistant brand management roles
* Experience within FMCG, beverages, or spirits highly desirable
* Strong track record of delivering campaigns, activations, or product launches end-to-end
* Comfortable working in a highly hands-on, executional environment
* Strong organisational and project management skills with the ability to manage multiple priorities
* Excellent communication and stakeholder engagement skills across internal and external partners
* Commercially minded with an understanding of trade dynamics and brand execution in-market
* Passion and interest in the craft spirits category
This is a genuine hands-on, end-to-end role where you will have significant autonomy and the opportunity to be creative, while gaining exposure across multiple areas of the business. Join an established business operating within a niche, agile team that retains a strong entrepreneurial mindset.
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