Lead licensing, partnerships and merchandise strategy for an iconic sporting brand. Drive growth, creativity and commercial success.
Head of Licensing & Merchandise
We are seeking a dynamic Head of Licensing & Merchandise to lead the next phase of growth for an iconic sporting brand. This role offers the opportunity to combine creativity with commercial strategy, managing a diverse portfolio of licensing partners and merchandise lines that inspire fans and strengthen brand connection.
Working closely with the COO and Business Revenue Team, you'll play a key part in defining and executing the brand's commercial vision. From identifying new market opportunities to overseeing end-to-end product development, you'll bring strategic thinking, innovation and leadership to every aspect of the portfolio.
Key Responsibilities
* Develop and deliver a forward-thinking licensing and merchandise strategy aligned to business goals.
* Identify and secure new market and partnership opportunities to expand brand reach and revenue.
* Oversee product design, development and launch, ensuring quality, brand consistency and commercial success.
* Negotiate and manage licensing agreements, optimising royalty structures and partner performance.
* Lead and mentor a cross-functional team spanning licensing, retail, events, and customer experience.
What you'll bring
* Proven experience in licensing, merchandise or brand management (ideally within sport, entertainment or consumer brands).
* A strong blend of commercial acumen and creative vision.
* Excellent stakeholder and negotiation skills.
* Leadership capability and a passion for delivering products fans love.
This is a rare opportunity to lead from the front; driving growth, shaping partnerships and of course helping a brand continue to make its mark.