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Marketing & content manager (adventure lifestyle brand) (gold coast)

Gold Coast
@
Posted: 27 November
Offer description

Bring the adventure lifestyle to life through marketing and content!

Boss Adventure Caravans is looking for a

creative powerhouse

to lead our marketing and content strategy. If you love turning ideas into campaigns that connect, creating scroll‑stopping content, and growing a digital community, this role is for you. You’ll capture the spirit of freedom, adventure, and the outdoor lifestyle our brand represents on‑the‑road and online.

What You’ll Do Plan, launch, and manage

end‑to‑end marketing campaigns

across digital, social, email, and ad platforms.

Create and edit visual content

— film, photograph, and produce videos that showcase our caravans and lifestyle across digital, social, and email platforms.

Manage and grow our

digital presence : social media, YouTube, email lists, and paid advertising.

Lead

AI‑powered campaigns

using tools like ChatGPT, Meta AI, analytics platforms, and CRM software.

Develop unique campaigns, collaborations, giveaways, and content drops to grow brand awareness.

Write engaging

blogs, scripts, captions, emails, and ad copy

that connects emotionally with our audience.

Track performance and produce reports with insights to improve campaign success.

Collaborate with

product, design, and sales teams

to bring creative visions to life.

Be the

voice of the brand, engaging with our community and turning followers into loyal fans.

What We’re Looking For Passionate about

marketing, content creation, and storytelling.

Hands‑on experience in

digital marketing, content production, or social media management.

Skilled with

AI tools, analytics platforms, SEO/SEM, and campaign management.

Excellent

communication and writing skills.

Portfolio or examples of your work to showcase creativity and results.

Degrees aren’t required — we value

passion, creativity, and results.

Why You’ll Love Working With Us Full‑time role with

long‑term growth opportunities.

Be part of a

growing national brand

in the adventure lifestyle space.

Work on

exciting campaigns and on‑the‑road content

that inspires freedom and exploration.

Cooperative, supportive, and down‑to‑earth team culture.

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have as a Content Manager?

Do you have experience with Search Engine Optimisation (SEO)?

Do you have experience with Search Engine Marketing (SEM)?

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