Marketing Executive – Warwick & Livingston – Fixed Term Contract
We are reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia. We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data‐led decision‐making, and nationwide development pipeline, we do things differently.
The key purpose of the Marketing Executive is to deliver tactical marketing activity and campaigns that support the centre's marketing objectives and enhance the customer experience across its trade area. The role plays a vital role in executing localised campaign plans, developing creative briefs, supporting content production, and activating national programmes in line with the asset segment strategy and Vision Strategy & Action Plan (VSA). It requires hands‐on involvement across campaign execution, performance tracking, and continuous improvement to ensure marketing activity is timely, effective and consistently customer‐led.
Note: This is an initial 6‐month fixed‐term contract, with the possibility of extension or becoming permanent.
Key Accountabilities
Strategic & Campaign Delivery
* Understand the local competitive landscape and customer insights to tailor asset segment programmes and centre marketing strategies for stronger consumer engagement and commercial outcomes.
* Implement social and digital activity in partnership with the Regional Digital Marketing Specialist, including monitoring and performance reporting.
* Plan and project‐manage events, campaigns and activations, overseeing installation, dismantling, risk assessments and daily on‐ground management.
* Support the national ESG strategy at a local level, managing community relationships, bookings and associated data reporting.
* Provide financial and budgeting support including processing invoices, raising purchase orders, monthly forecasting and assisting with annual budget planning.
* Prepare creative briefs and local content aligned to centre marketing objectives and broader programme execution.
Retailer, Stakeholder & Centre Engagement
* Maintain strong understanding of retailer business needs and deliver consistent communication and reporting to support engagement, including new store openings.
* Provide operational support including duty management, centre walks, visual merchandising, hoarding coordination, PA announcements, warden training and consumer complaint resolution.
* Ensure marketing storeroom organisation and support on‐site contractors to enable smooth delivery of campaign activity.
* Support customer experience through proactive service desk assistance and responsive issue management.
Administration, Compliance & Reporting
* Carry out legal and compliance responsibilities such as briefing terms and conditions and escalating governance requirements where necessary.
* Prepare and present reports for centre, regional and JV meetings, tracking performance and campaign outcomes.
* Complete administrative tasks including compliance reporting and support for wider centre administration.
* Monitor traffic, sales performance and post‐implementation reviews to support campaign effectiveness and continuous improvement.
Key Role Relationships
* Regional Brand & Marketing Manager
* Marketing Executives
* Head of Brand & Marketing
* Regional Digital Marketing Specialist
* Leasing Managers & Executives
* National Campaign Team
* Design Studio
* Centre Management Teams
* Mall Leasing & Vacant Shop Income
* Property Analysts
* Data Science & IT
* Legal, Risk, Compliance & Governance
Experience & Capabilities
Essential Experience
* Minimum 5 years' experience in marketing, with a strong focus on modern, results‐driven execution.
* Proven capability in delivering marketing events and tactical activity aligned to campaign objectives, target customer segments and sales categories.
* Experience in retail and/or shopping centre marketing with a demonstrated passion for enhancing the customer experience.
* Event planning, implementation and on‐site management skills across varied campaign types.
* Campaign development including briefing, coordination and execution across multiple channels.
* Experience producing marketing content, with an understanding of customer engagement touchpoints.
* Ability to collaborate across teams and maintain strategic relationships that support localised delivery.
* Strong organisational, project management and time management skills in fast‐paced environments.
* Relevant tertiary qualification in marketing, communications or a related discipline (preferred).
Critical Knowledge
* Understanding of local customer insights and competitive landscape to inform tactical decision‐making.
* Proficiency in copywriting, proofreading and editing aligned to brand standards and tone.
* Knowledge of budgeting principles with ability to support financial forecasting and reporting.
* Awareness of marketing‐specific legal, risk and compliance requirements.
* Familiarity with customer service principles to support stakeholder engagement and experience delivery.
* Financial acumen with demonstrated impact on marketing ROI and commercial outcomes.
* Strong interpersonal, verbal and written communication skills across diverse stakeholder groups.
Capabilities
* Develop strong stakeholder relationships – identify, nurture and strengthen diverse stakeholder relationships.
* Strategic thinking – apply proactive, future‐oriented processes that analyse complex situations, anticipate challenges and develop actionable strategies.
* Consumer‐led – anticipate emerging consumer behaviours and trends to inform the brand & marketing strategy.
* Customer focused – understand various customer stakeholders and always consider their needs when making decisions.
* Data‐driven decision making – use data, metrics and facts to guide decisions.
* Digital acumen – understand and effectively use digital technologies and channels to grow engagement.
* Demonstrate financial acumen – understand business operations, market dynamics and what must be done to achieve short‐term and long‐term success.
* Problem solving – apply logic and methods to solve problems with effective solutions.
* Effective communication – convey messages effectively, enhancing engagement and inspiration.
* Brand positioning – design the centre's offering and image to occupy a distinctive place in the mind of the target market.
* Brand & marketing financial governance – demonstrate responsible stewardship of marketing promotional funds.
* Digital marketing – engage, inform and influence customers via digital channels.
* Digital marketing products & platforms – leverage digital tools to optimise marketing processes and enhance customer experiences.
* Media management – plan, execute and optimise paid media advertising across through‐line campaigns.
* Creative development – drive marketing success through brainstorming, creative problem solving and staying ahead of trends.
* Sponsorships & partnerships – build shared value with like‐minded brands.
* Campaign planning & management – deliver the right programme at the right place at the right time.
* Market & consumer research – collect, analyse and interpret diverse data to solve business problems.
Why Vicinity?
Our benefits programme emphasises creating an awesome workplace where our people are rewarded and recognised. Key benefits include:
* Flexible working options
* Award‐winning Employee Assistance Programme
* $1,000 worth of VCX securities rewarded for eligible team members
* Ongoing career development
We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence – the foundation guiding everything we do.
We embrace diversity and are committed to building an inclusive work environment. All applicants are encouraged to apply regardless of gender identity, ethnicity, sexual orientation, disability and age. We especially welcome applicants from the Aboriginal and/or Torres Strait Islander community.
#J-18808-Ljbffr