Role Summary
* Manage external messaging for Woolworths Group brands
* 16-month fixed-term contract, full-time hours
* Hybrid working with WFH flexibility
What you'll do
* Execute end-to-end Brand PR and communication plans, covering tactics such as media relations, influencer engagement, press events, and gifting programs.
* Actively engage with journalists and online influencers on Brand PR campaigns to secure positive media coverage and earned content for Woolworths Group brands.
* Manage Woolworths' gifting programs, including developing media and influencer kits and distribution.
* Develop high-quality communication materials, including media releases, key messages, and spokesperson briefing notes.
* Manage paid influencer programs as required, from developing briefs and reviewing content to working in partnership with paid media teams.
* Monitor the media, stakeholder, and regulatory landscape to identify emerging opportunities and risks, providing timely internal updates and media reporting.
What you'll bring
* Proven impact in executing comprehensive PR and media strategies, specifically for consumer-facing brands.
* Strong capability in building and maintaining productive relationships with journalists and online influencers in the consumer or retail sector.
* Deep understanding and practical application of the Australian media landscape, including traditional, digital, and social media channels.
* Experience managing paid influencer and product gifting programs.
* Excellent written communication skills and the ability to create high-quality material for external audiences while responding promptly to media inquiries.
* Experience utilising media monitoring tools and digital analytics platforms to inform PR strategies and demonstrate returns on investment.
What you'll experience
* A global business with endless career possibilities across every discipline – valuable exposure to a vast business network.
* Commitment to flexibility through a hybrid working model, combining time at a support office or hub and time working from home, supporting both in-person connection and balancing remote flexibility.
* A progressive and competitive leave policy that gives you more space for what matters to you, including Study Leave and Sports Representation Leave.
* Team discounts across Woolworths Group brands and a robust rewards program that celebrates and incentivises purpose-driven work.
Everyone belongs at Woolworths Group. Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value of our team's diversity and aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
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