Job Details
ROLE: Director of Partnerships, Digital and Brands - ANZ Production
CONTRACT TYPE: Permanent, Part‐time (3 days a week) – potential for full‐time conversion.
DEPARTMENT: Production
LOCATION: North Sydney
WORKING RIGHTS: Must have Australian full working rights.
About BBC Studios ANZ
Working for BBC Studios, we are part of a premium content and production company that inspires global audiences. We represent some of the world's biggest, most trusted, and loved content brands. In Australia and New Zealand, we bring British storytelling to the region through distribution to broadcasters, seven branded services on subscription platforms, our own local production arm and commercial partnerships such as live entertainment and licensing.
Our Values: Audiences. Creativity. Trust. Respect. Accountability. One BBC.
Job Purpose
Working with the Director of Commercial & Business Operations (DCBO), this role retains, manages and commercialises BBC Studios owned and managed non‐broadcast (ancillary) rights.
To maximise revenue and profit generation from the exploitation of the BBC Studios portfolio of owned and managed properties via all brand/advertiser and agency partnerships across all media platforms, including non‐broadcast sponsorship and promotions and brand integration.
Work with DCBO, MD and genre heads to lead network, agency and network sales commercials for creative brand innovation across global formats and originals for brand‐funded entertainment.
Work alongside DCBO and MD, as well as UK teams to identify strategic opportunities on YouTube and other social platforms and digital environments, aiming to drive revenue and expand awareness of BBCS properties to maximum audience potential and revenue opportunities.
Participate in the broader BBC Studios Production ANZ leadership team, including development of group strategy, inter‐territory partnerships and business innovation.
Key Responsibilities and Accountabilities
* Contribute to revenue and gross profit responsibility across the territory.
* Work with the DCBO, Heads of Unscripted & Scripted and Territory MD to identify commercial opportunities that enhance existing brands and identify new commercial opportunities to grow the business.
* Revenue and gross profit responsibility across Brand Partnerships business area.
* Lead the development, negotiation and sale of non‐broadcast sponsorship and promotional packages.
* Work closely with genre heads to develop, negotiate and sell integration and sponsorship packages for original brand‐funded programming.
* Oversee and manage client stakeholders for brand‐funded productions, major integrations and all off‐air ancillary activations.
* Work with other stakeholders to maximise sponsor and advertising revenues across all off‐air activation opportunities.
* Leverage brand, market and consumer insights to develop creative and innovative brand plans for prioritised BBCS formats.
* Proactively research and prospect new opportunities, brand and agency plans, to commercialise the BBCS portfolio – building a strategic plan supporting the core priorities of maximising profit and protecting brand integrity.
* Proactively approach and present rights packages to target licensees – negotiating deal variables as required to contract completion stage.
* Leverage brand and market insights and client requirements to develop creative and innovative non‐broadcast rights packages granted at fair market value.
* Build a network of direct relationships with brands/advertisers and respective agency representatives.
* Ensure BBCS properties are protected and enhanced at all stages of any license agreement.
* Work closely with the local ANZ Major Int'l Brands & Licensing teams to align on any overlapping strategy, clients or supplier arrangements.
* Work with the UK GE Commercial team and GE Formats team to develop and implement innovative non‐broadcast strategies for BBCS brands.
* Take an international view for all local initiatives, in an effort to export these to other markets.
* Agree budgets and business plans with the MD & DCBO.
* In future, manage, develop and mentor direct employees.
Role Attributes – Autonomy/Latitude
* Job‐holder will work directly with the DCBO and has general autonomy to broker deals within the area, though must consult with the DCBO where deals fall outside key parameters – commercial value, license term, territory and grant of rights.
* Must also work with DCBO and relevant UK and Production stakeholders to ensure all licences and commercial partnerships are acceptable to brand owners and the long‐term development of the property.
Decision Making
* Makes commercial and financial recommendations and decisions regarding the suitability of any potential deal.
* Must react proactively to property developments – e.g. new broadcast commissions or opportunities.
Key Stakeholders / Networks and Relationships
* Internal: ANZ Leads in local key brands & licensing team (licensing, marketing and live events) and commercial teams of BBCS (group and territory level), heads of scripted and unscripted, legal and business affairs, finance and other key stakeholders at BBC Studios.
* External: Format owners via UK formats team, broadcasters, advertising agencies, digital agencies, marketing agencies and brands at deal‐maker level.
Complexity / Problem Solving
* Deals involve consideration of numerous, often complex factors.
* Managing multiple stakeholders and their respective interests.
* Ensuring promises/guarantees are deliverable and existing deals are not compromised.
* Navigating rights clearances and applicable legislation.
* Prudent and tactful management of talent/agents, licensees, brand and broadcast partners.
* Managing multiple active properties simultaneously.
Strategic Perspective
* Contributes to brand partnership direction and determination of departmental annual budget with DCBO & MD.
* Material contribution to longer‐term strategic direction, identifying growth areas.
* Material contribution to identification of potential third‐party brand representation.
* Material contribution to strategic focus upon rights retention, valuation and exploitation.
* Considers broader goals and strategy of BBCS in the influence of strategy.
Creativity / Innovation
* Constantly develop new ways of maximizing existing deals and generating new revenue.
Customer Focus
* Understanding of client roster of major advertising agencies and brand positioning.
* Strong understanding of different consumer segments and trends.
* Knowledge of competitor endeavours within the industry.
* Understanding of industry standard commercial frameworks.
Perks and Benefits
* 25 days of annual leave (pro‐rated to part‐time employment)
* 18 weeks paid parental leave
* 2 days volunteer leave per year
* Annual flu vaccinations
* Annual skin checks
* Employee assistance program and wellbeing resources
* Access to coaching programmes and LinkedIn Learning courses
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Employment screening checks include reference checks, eligibility to work checks, and, if applicable, safeguarding and adverse media/social media checks. Any offer is conditional on satisfactory completion of these checks.
Applicants may need to disclose any unspent convictions or police charges in line with our recruitment policy. Failure to disclose may result in withdrawal of the offer.
For general queries, contact:
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