Wink is seeking an influential marketer to join a growing marketing team. In this role, you’ll lead day to day client strategy and campaign delivery, ensuring high quality execution and collaborate with stakeholders, working on activity across loyalty, promotions and rewards.
The Senior Marketing Manager acts as a strategic bridge between client expectations, internal delivery and Wink’s growth ambitions. The role acts as 2IC to the General Manager – Marketing and would best suit a marketer with at least 5-8 years of experience. You’ll need exceptional organisational skills, with a keen eye for detail, equipped to manage multiple projects at once.
Position Specifics
Permanent, full time position based remotely in either Melbourne, Sydney or Brisbane.
Report directly to the General Manager – Marketing and learn from marketing professionals with APAC’s highest marketing designation.
Key Accountabilities
Lead client strategy and end to end delivery across loyalty, rewards, promotions and marketing campaigns, ensuring alignment to objectives, quality execution and commercial success.
Manage Wink’s strategic marketing and communications calendar.
Oversee the building and scheduling of content, optimisation of campaigns, segmentation, reporting, insights and performance for all clients.
Take briefs and coordinate requests from clients as well as internal stakeholders, managing schedules, campaign calendars and collateral.
Build strong, trusted relationships with clients and internal stakeholders, acting as a point of contact for strategic marketing advice.
Mentor and manage members of the marketing team, ensuring individual growth, clarity of role and performance against KPIs
Collaborate with internal teams to ensure marketing delivery is integrated, timely and commercially aligned.
Support the General Manager – Marketing in broader business planning and growth initiatives.
Identify opportunities to improve campaign delivery, reduce turnaround time and scale capability.
Develop and maintain outstanding internal and external relationships and communication
Support business growth through a positive, sales and results driven culture.
Skills, Style & Experience
Minimum 5-8 years in a marketing leadership role with proven experience managing strategy and campaign delivery.
Demonstrated experience in loyalty, promotions, CRM, B2B/B2C campaigns and digital first marketing environments.
Experience managing teams and working collaboratively across marketing, client service, tech, communications, finance and partnerships functions.
Excellent understanding of email marketing together with experience building campaigns through Connect, Mailchimp, Klayvio or other marketing automation platforms.
Proven ability to manage deadlines, budgets and client expectations across multiple accounts
Strong commercial acumen and ability to derive insights from campaign data.
Confident communicator with exceptional stakeholder management and presentation skills
Excellent understanding of marketing acquisition and retention strategies with a B2B and B2B2C focus.
Highly proactive and deadline focused with outstanding organisational, communication and relationship management skills.
Background in agency, rewards, fintech, media or CX is highly desirable
About Wink
We’ve walked in the shoes of our clients, which gives us a unique understanding of the challenges they face. We’ve been responsible for loyalty, acquisition and retention, spend and share of wallet driving in corporate, member based, leisure, entertainment, hospitality, event and retail environments together with the full range of B2B, B2C and B2B2C segments.
Every member of our team has had direct responsibility for commercial and customer experience in retail and big brands, in Australia and internationally.
We don’t just hire “agency” people. We are a group of experienced professionals who have worked on both sides so we can deliver the style of service our clients and their customers want, while consistently bringing innovation and automation.
What to do next
If you’ve read this far, we’ve obviously got your interest so if you think the role is for you, please click APPLY NOW to submit your application which must include:
A cover letter detailing your salary expectations, notice period (if applicable) and suitability against the skills and experience as outlined in the job advertisement (mandatory)
Your current resume (mandatory); and
Relevant work samples or a link to your portfolio (optional)
Applications will close 5pm Friday 19 September 2025,however we are reviewing applications as they are received, so the close date is subject to change.
Please note that applications that do not include the mandatory requirements listed above will not be accepted.
We are not working with recruitment agencies to fill this position. Please do not forward resumes to our managers or our HR teams. Should we require external assistance we will engage with our preferred agencies.
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