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Crm database coordinator (national)

Melbourne
Piper Alderman
Database
Posted: 21 May
Offer description

Piper Alderman is an independent Australian commercial law firm with a clear ambition: to rival top‐tier firms by delivering responsive, commercially decisive, expert advice. We continue to invest in our client growth capability, systems and data‐led business development.

CRM Coordinator

The CRM Coordinator is responsible for the ongoing quality, integrity and strategic use of the firm's Client Relationship Management (CRM) system, InterAction+. This role is foundational to how the firm understands its clients, tracks opportunities, supports business development initiatives and delivers targeted, high‐quality marketing activity. Working closely with the national BD & Marketing team, IT and stakeholders across the firm, the CRM Coordinator ensures our data enables informed decision‐making and effective client engagement.

Key Responsibilities

* Maintain and enhance CRM data quality, integrity and governance across the firm.
* Conduct ongoing data cleansing and research, including duplicate management, contact status verification and completion of missing data.
* Manage the CRM/Data Change inbox and respond to user requests.
* Enter and maintain data from marketing campaigns, events, website leads and external sources.
* Support marketing campaigns, events and seminars through accurate list preparation, imports and segmentation.
* Assist with the preparation and maintenance of domestic and international mailing lists.
* Work closely with the marketing team on pre‐ and post‐campaign data requirements.
* Act as a central point of reference for CRM and reporting requests.
* Produce regular and ad‐hoc reports from InterAction and Aderant Expert, including data quality initiatives, marketing campaign results, leads and referral reporting, relationship intelligence and pipeline tracking.
* Support BD colleagues to ensure activity tracking and reporting processes are followed.
* Identify and analyse CRM‐related processes and recommend improvements.
* Assist with system upgrades, enhancements and testing.
* Prepare user documentation and deliver CRM training to support best practice use across the firm.
* Work with IT and vendors on CRM development and optimisation.

About You

* A qualification in Marketing, Information Studies or a related discipline.
* Experience working with CRM databases (legal or professional services experience advantageous).
* Working knowledge of InterAction+ or similar CRM platforms.
* Advanced Excel and reporting capability.
* Strong attention to detail and a high standard of data accuracy.
* A proactive, organised approach with the ability to work independently.
* Well‐developed communication skills and confidence engaging with stakeholders at all levels.
* Experience with Aderant Expert, data privacy/anti‐spam requirements and AI‐enabled reporting tools will be highly regarded.

Why Join Piper Alderman

At Piper Alderman, you will be part of a collaborative, national BD & Marketing team supporting a firm with clear strategic direction and strong leadership commitment to client growth.

You'll Have

* Exposure to firmwide initiatives and client growth strategy.
* Opportunities to build specialist CRM, reporting and data‐led BD capability.
* The chance to contribute meaningfully to how the firm understands and grows its client relationships.
* A supportive environment that values accuracy, improvement and innovation.

Our Benefits

* Thrive@PiperAlderman wellbeing program.
* Up to 26 weeks paid parental leave.
* Study support and professional development opportunities.
* Salary continuance insurance and purchased leave options.
* Active social calendar and corporate discounts.
* Employee‐led Diversity & Inclusion and Reconciliation Committees.
* Opportunities to participate in pro bono work.

Piper Alderman is committed to creating a diverse and inclusive workplace. We encourage applications from people of all backgrounds.

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