At Blueberry, we're all about building strong, supportive relationships, not just with our clients, but within our teams too. As a global trading brand, our customer experience is what sets us apart, and that begins with every single interaction.
Note: At Blueberry, moving with purpose means showing up, connecting, and building momentum together. This role is based onsite in Sydney, Australia, where collaboration and creativity thrive.
Job Description
We're looking for a creative, detail-oriented China Marketing Specialist to join our Sydney marketing team. In this role, you'll help grow Blueberry's presence across Chinese-speaking markets by localising content, managing social media channels, and supporting campaigns that engage and convert audiences.
Working closely with Marketing, Design, Product, and Sales teams, you'll play a key role in ensuring our brand resonates with Chinese-speaking communities while maintaining consistency, quality, and performance across all touchpoints.
How You'll Make an Impact
* Translate and localise marketing content, short-form videos, and campaign assets for Chinese platforms including Douyin, WeChat Official Account, WeChat Channels, and RedNote.
* Manage day-to-day social media publishing, community engagement, and moderation activities.
* Maintain content calendars and support the execution of marketing campaigns across multiple channels.
* Monitor content performance, engagement metrics, and campaign results, providing recommendations for continuous improvement.
* Create content briefs, draft copy, and collaborate with designers to produce engaging marketing assets.
* Translate and quality-check website content, landing pages, CRM communications, and other marketing materials.
* Support product launches, promotional campaigns, events, and brand initiatives.
* Conduct competitor analysis and market research to identify trends and opportunities within Chinese-speaking audiences.
* Share insights and recommendations that help strengthen Blueberry's brand presence and marketing performance.
* Contribute to a culture of creativity, collaboration, and continuous learning within the marketing team.
Desired Skills and ExperienceWho We're Hoping to Find
* Bachelor's degree in Marketing, Business, Commerce, or a related field.
* Fluent in both Chinese and English, with exceptional written communication, translation, and localisation skills.
* Strong interest in digital marketing, financial markets, and emerging industry trends.
* Experience using Chinese social media platforms such as Douyin, WeChat, and RedNote.
* Proficiency with content creation and editing tools such as Canva, CapCut, or similar platforms.
* Strong organisational skills with the ability to manage multiple projects and deadlines.
* Detail-oriented with a high standard of accuracy and quality.
* Collaborative, proactive, and eager to learn in a fast-paced environment.
* Full Australian working rights and the ability to work onsite in Sydney.
Extra Points if You Have
* Demonstrated success growing audiences, engagement, leads, or conversions on Chinese social platforms.
* Experience analysing marketing performance metrics such as CTR, CVR, CPA, or CPL.
* Experience running content experiments and optimising campaigns based on performance data.
* Previous experience in Financial Services, Fintech, FX, CFD, or other regulated industries.
* Familiarity with compliance requirements within financial services marketing.
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