Join to apply for the Associate Director role at Initiative
Join to apply for the Associate Director role at Initiative
The Associate Director role requires strong leadership and managerial skills. The role involves strong knowledge of both offline media channels and digital channels, media research and systems, ability to juggle multiple tasks at one time and negotiation of media partnerships. The Associate Director helps to lead the implementation strategy and is tasked with being a marketing partner for clients. The Associate Director is an expert in their craft, striving for excellence and creativity in implementation planning and buying.
RESPONSIBILITIES
Client
* Collaborates with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPIs'
* Identifies synergistic and/or targeted partnership opportunities on an on-going basis for clients to further drive their business
* Manage client's media investments with responsibility for the smooth running of day-to-day activities
* Fosters positive client interactions to gain trust and demonstrate value.
Internal
* Lead the entire implementation process (planning and buying) from start to finish with support from the Investment team and in collaboration with Communications Design
* Collaborate with Communications Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI's
* Collaborates with SBUs, Communications Design and creative agencies in order to ensure exciting media opportunities are investigated and integrated across the marketing campaign
* Accountable for media plan outputs including timeliness, accuracy, budget management and overall excellence
* Provide media partner selection recommendation and justification designed to deliver on client KPI's using the most sophisticated use of data and analytics
* Creates multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency
* Develop processes and manages team to ensure superior in-flight stewardship, optimisation, delivery and (cross-platform) post-analysis
* Resolve issues with media partners with a win-win philosophy
* Contribute to new business pitches.
Commercial
* Contract control / scope management
* Forecasting
* Business planning
* Produce tracking reports to monitor progress against financial goals / targets across Initiative and Mediabands SBU's
* Identifies opportunities to grow revenue via core and Mediabrands channels
* Recommend ways to improve workflow towards more efficient margins on client business
* Manage/track to scope and allocation of team hours across disciplines.
* Drive a positive and motivating work environment for the team
* Manage team output and develop effective workflow ensuring quality delivery of work to the client
* Lead the people processes for the team including conducting performance reviews, providing clear guidance on KPIs, approving leave and managing resources effectively
* Apply fundamental Manager Blueprint best practice.
* Contribution to the fabric of the agency and culture through committees and working groups
* Contribute to and support new business as required.
* Embody and demonstrate alignment with the Initiative behaviours
* Be proactive in your own learning and development
* Ability to lead and work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
* Prioritisation and organisational skills that you effectively apply to your role and the management of others
* Solutions focused
* Deliver to agreed deadlines
* Proactive communication with clients, team members and stakeholders
* Understand and practice confidentiality in all work issues including client and information sharing boundaries with media and external parties
* Strong collaboration and teamwork within and across teams and discipline pillars
* Deliver strong negotiation results, demonstrating value back to client's business and developing cost benchmarks for future campaigns
* Strong understanding of client's business and its competitors
* Develop expertise in the client category, as demonstrated through competitive insights and knowledge of the category in investment negotiations and implementation recommendations
* Maintain current knowledge of programming trends, competitive nuances, marketplace conditions and economic indicators that impact on Investment Partnerships
* Fosters positive client interactions to gain trust and demonstrate value.
Qualifications, Skills and Capability
* 7+ years of media agency planning and buying experience
* 2+ years' experience in leadership role
* Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
* Excellent knowledge and understanding of Australian media marketplace including the role of each media, understanding key media companies and their ability to deliver on campaign requirements
* Demonstrates expertise in implementation planning and buying across all channels and multiple categories
* Exceptional time management, prioritisation and organisational skills and
* Excellent written and presentation skills
* Ability to think and execute "out of the box" ideas
* Exceptional media sales relationships at GSM level
* Advanced user across all core investment media systems and planning tools
* Solid understanding of media data sources in terms of what is measured, the method, and information reported
* Strong organisational, interpersonal, and managerial skills
* Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
* Demonstrated critical thinking and problem-solving abilities
* Superior analytical abilities and quantitative skills, including math proficiency
* Expert user across all core media planning and buying systems
* Sound knowledge of Microsoft Office systems, especially PowerPoint and Excel.
Salary range between $85,000 and $90,000 inclusive of superannuation.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising
* Industries
Marketing Services
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