About VU
At VU, we aim to be one of the leading impact universities in the world. VU is an impact‐driven university committed to equity, excellence and opportunity. Based in Melbourne's west and connected globally, we put students first through the VU Block Model, dual‐sector pathways and strong industry partnerships. We are a values‐led, inclusive workplace where diverse talent is supported to make a real difference.
About the Team
The Brand & Marketing team is responsible for building and protecting Victoria University's brand, reputation and growth through student recruitment, delivering integrated, audience‐focused marketing activity across the full funnel. Bringing together Brand & Content, Marketing Campaigns and Marketing Automation, the team partners closely with Future Students, Digital & UX, Media & Corporate Communications and academic stakeholders to produce insight‐led, high‐quality content and campaigns that are consistent, compliant and impactful across digital, print and media channels.
About the Role
The Marketing Manager – Content is responsible for leading the planning, creation, delivery and optimisation of owned‐channel content that builds brand impact and reputation while supporting student engagement and recruitment across the University.
Position Key Duties
* Lead the planning and delivery of owned‐channel content strategies aligned to University marketing and student recruitment objectives.
* Develop, produce and optimise high‐quality content across web, social, email, video and publications for diverse audiences.
* Provide expert content and communications advice, training and stakeholder management across the University.
* Oversee content production workflows, including writing, editing, photography and video shoots, ensuring brand consistency.
* Manage a central content repository to enable effective sharing and reuse of assets across teams.
* Use data, analytics and reporting to evaluate content performance and drive continuous improvement.
* Manage content budgets, timelines and external suppliers to ensure value for money and on‐time delivery.
* Lead, develop and support team members while fostering a positive, collaborative culture within Brand & Marketing.
Position Details
* Classification: HEP 8
* Salary: $113,953 – $128,326 plus 17% super
* Employment Type: Fixed Term – 12 Month (Parental Leave Cover)
* Hours per Week: 36.75 / 1 FTE
* Location: Footscray Park Campus – 3 days on-site
About You
You are an experienced content marketing leader with strong writing and editorial expertise, a solid understanding of brand and reputation management, and a proven ability to use data and insight to drive performance, who thrives on collaboration, manages complexity with confidence, and leads teams and projects to deliver high‐quality outcomes on time and within budget.
Additional Requirements:
* Strong writing and editorial expertise.
* Solid understanding of brand and reputation management.
* Proven ability to use data and insight to drive performance.
* Experience leading teams and projects.
Child Safe: The University is a Child Safe organisation. You will be required to hold a current Employee – Working with Children Check (WWCC) or be willing to obtain one prior to commencing employment.
Visa Sponsorship: No visa sponsorship available. Applicants must have full and permanent working rights in Australia.
EEO Statement
We are an equal opportunity employer and as such consider any, all job applications. We appreciate the diversity that our employees bring to our team. We have a strong bias toward zero discrimination and a strong value system that includes removing barriers for all groups, hiring those that are different and its value to enhance the intersectionality of our organization.
Our Commitment: Victoria University is committed to fostering an inclusive, respectful, and socially responsible community. We honour our deep diversity by respecting First Nations perspectives and embedding sustainable approaches to Protecting Country, while championing progressive inclusivity for all—embracing Aboriginal and Torres Strait Islander peoples, people with disability, culturally and racially marginalised communities, LGBTQIA+ individuals, and people of all ages and socio‐economic backgrounds. As a WGEA Employer of Choice for Gender Equality, we strive to create a place where everyone feels they belong, and we ensure a positive, barrier‐free recruitment experience by providing adjustments and accessible formats upon request at inclusivecareers@vu.edu.au or (03) 9919 5999.
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