Marketing Specialist Job Description
The Marketing Specialist plays a vital role in devising, developing, and executing marketing strategies to promote our disability support services, enhance brand recognition, and foster organisational growth.
* A. Market Research Strategy: Conduct research on NDIS sector trends, competitors, participant needs, and service demand.
* B. Marketing Planning Campaigns: Create and implement marketing campaigns (digital, print, social, community-based), develop annual and quarterly marketing plans aligned with the NDIS service mix.
* C. Branding Communications: Maintain and strengthen our brand identity across all platforms, produce written content, digital assets, newsletters, and community updates.
* D. Digital Marketing Social Media: Manage website updates, social media strategy, and online presence, create digital content including graphics, short videos, photography, and community stories.
* E. Stakeholder Community Engagement: Develop marketing materials for participants, families, support coordinators, and community organisations, support events, expos, community programs, and initiatives that strengthen multicultural engagement and community participation.
Key Responsibilities:
* Prepare monthly reports on marketing performance and campaigns.
* Maintain documentation, version control, and audit-ready marketing records.
Skills and Qualifications
* Minimum 2 years of experience in marketing, communications or digital media roles.
* Bachelor's degree in Marketing, Communications, Business or equivalent.
* Experience in social media management, digital marketing, content creation, data analysis, and communication strategies.
* Strong understanding of disability sector communication.
* Ability to plan, execute, and evaluate marketing campaigns independently.
* Knowledge of branding, community engagement, and multicultural communication.
Why This Role?
This is more than just a marketing job - it's an opportunity to use your high-level strategic skills to genuinely transform lives and strengthen our community.
You will be joining a diverse, energetic, and positive team committed to providing quality support with respect, dignity, and choice.