Head of Product Design
We're looking for a Head of Product Design who still designs. Someone who raises the team's craft by being in the file with them.
We'll give you ownership of the design discipline at Heidi — the team, the system, the standards, and the taste. Your work will support product designers across our clinical pods, help them work as a unified whole, and keep product and brand expression coherent.
The role
This role will be based in either our Sydney or Melbourne office. We don't care about logos; show us what you've made and the team you've grown.
What You'll Do
* Own design strategy and vision across Heidi's product suite, setting the quality bar and being held accountable to it
* Lead, hire, and develop product designers embedded across clinical pods
* Define how design works at Heidi: team architecture, ways of working, and how the discipline earns its seat in product strategy
* Set craft standards through your own work; when something needs to improve, you show what good looks like in the file
* Own and evolve Heidi's design system as product infrastructure: components, tokens, and patterns that make consistency the default without sacrificing craft
* Partner with the Head of Brand to keep product and brand experience coherent across every customer touchpoint
* Work with PMs and engineering leads on complex clinical workflows, bringing design into strategy conversations before they become engineering problems
* Run critiques that produce measurable improvement before anything ships
* Hold design quality sign‐off across all shipped surfaces; your eye is the last filter before anything reaches clinicians
What You'll Need
* 8+ years in product design, including 3+ years leading design teams, though we care more about what you've built than years on the clock
* A romantic streak about software and a belief that great design transforms someone's day
* Your portfolio shows craft in every frame
* You've built or evolved a design system that a team of 5+ actually used
* You build with AI tools (Cursor, Claude, whatever ships faster) and can show what you've made with them
* Fluency with core LLM concepts and systems (prompting, fine‐tuning, embeddings, retrieval, evaluation) and the judgment to translate these into reliable user‐facing products
* You default to building over requesting
* Strong opinions, weakly held; you'll shift the room when you're right
* Data fluency with diagnostic teeth; you can read engagement data and distinguish a design problem from a product problem
If you answer 'NO' to these questions, this may not be the job for you
* Are you geeky about software?
* Are you good at games?
* Did you have a weird teenage hobby?
* Are you able to execute without a legion of data analysts and research coordinators at your beck and call?
* Does the prospect of making health systems a lot nicer make you feel fuzzy inside?
Why Heidi?
We offer a generous $500 annual development budget and serious equity. We value mental health, adapt to your schedule, and operate on outcomes > inputs. We don't track hours or micromanage — you're trusted to perform. The work is demanding but highly rewarding.
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