Job Overview
Principal of Go-To-Market Product Marketing, APAC, responsible for shaping and executing the regional product marketing strategy across the Asia Pacific region. This role ensures that global messaging, positioning, and go-to-market priorities are consistently applied across APAC markets while being thoughtfully adapted to local buyer needs, competitive dynamics, and varying levels of market maturity.
Responsibilities
* Own regional product messaging and positioning, ensuring global narratives are clearly and consistently adapted for APAC markets.
* Define and refine regional ideal customer profiles, buyer personas, and priority market opportunities to guide go-to-market focus.
* Align regional stakeholders on product readiness, launch timing, and enablement to support successful adoption of new capabilities.
* Drive measurable pipeline impact through focused regional go-to-market execution, including plays, campaigns, and messaging aligned to priority use cases.
* Lead product storytelling for regional events, sales engagements, and customer briefings, clearly articulating differentiated product value.
* Activate regionally relevant use cases and experience-led narratives that reflect customer outcomes and market needs.
* Partner closely with regional sales, solutions consulting, and field marketing leaders to influence priorities and enable execution.
* Represent APAC market insights, customer feedback, and regional requirements to global product marketing and product teams.
* Support analyst engagement activities in the region in alignment with global analyst relations strategies.
* Travel up to 30 percent to engage with customers, sales teams, and regional events across APAC.
Qualifications
* 10 or more years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software.
* Proven experience leading regional or multi-market go-to-market initiatives within a global organization.
* Strong strategic thinking combined with a hands-on approach and the ability to drive execution.
* Excellent communication and storytelling skills, with the ability to engage senior stakeholders and regional field teams.
* Demonstrated ability to work cross-functionally and influence outcomes without direct authority.
* Fluency in business English is required; Japanese language skills are preferred but not mandatory.
Reasonable Accommodations
If you require a reasonable accommodation to complete any part of the application process, please contact us at reasonable.accommodations@genesys.com.
EEO Statement
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military, veteran status, and other protected characteristics.
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