Job Description:
As a senior branded content lead, you will be responsible for developing innovative content for digital publishing platforms, social media, video, and print channels. You will work closely with the Qantas editorial teams, sales, account service, and design to create engaging stories that drive results.
You are a skilled writer and visual storyteller who can translate briefs, marketing objectives, or strategic insights into multi-channel content. With a background in digital or print publishing, you will write and/or commission editorial copy of the highest standard and ensure content aligns with commercial goals.
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Key Responsibilities:
* Develop high-quality digital copy, social media assets, and print magazine content across various topics, including travel, business, food, and wine, and technology.
* Work predominantly on Qantas magazine, Qantas Travel Insider, and Qantas social channels; write or commission commercial content for partners and advertisers.
* Manage workflow, balance multiple concurrent projects, and collaborate with clients to agree on concepts, execute within editorial guidelines, and liaise on revisions.
* Use social media channels and email newsletters to amplify content, maximize engagement, and drive action; maintain a monthly social media schedule tailored to drive clicks and engagement.
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Requirements:
We are looking for an experienced editor or content producer with five years of experience in the industry. Solid experience in digital and social content is essential, while print magazine experience is preferred. Commercial content experience is highly regarded, as well as commissioning and copy editing skills.
Strong attention to detail, organizational skills, and ability to juggle multiple deadlines are required. Up-to-date knowledge of all social media platforms, best practices, and specifications is necessary. The ability to think visually and direct visual assets, including social content, is also desirable.
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Benefits:
At News Corp Australia, we offer an inclusive workplace culture, supporting healthy minds and bodies, time off, professional growth, financial wellbeing, perks and discounts, and opportunities to contribute to communities.