Overview
At Warner Music Group (WMG), we’re a global collective of music makers and music lovers, technology innovators, and inspired entrepreneurs. We turn dreams into stardom and audiences into fans, guided by three core values: Curiosity, Collaboration, and Commitment.
WMG is home to a wide range of artists, musicians, and songwriters, and we are committed to creating a work environment that values, appreciates, and respects everyone. We encourage applications from people with diverse backgrounds and experiences.
Consider a career at WMG: an innovative global music company that retains the creative spirit of a nimble independent.
Job Title
Artist Strategy Manager
Your Team
At Warner Music Australasia, we focus on the long-term career growth of domestic artists. Our Artist Strategy team connects A&R, creative, and commercial teams to bring an artist’s vision to life. This role is a key part of our leadership structure, guiding the wider marketing team and ensuring every project has a clear, insight-led path to success. You’ll work with a passionate group of specialists who value collaboration, creative thinking, and a fan-first approach.
Your role
As an Artist Strategy Manager, you are responsible for the architectural planning and successful execution of marketing campaigns for our domestic roster. You will act as a strategist and primary point of contact for artists and their managers, translating creative ideas into actionable, long-term plans. This role balances high-level budgets and timelines with brainstorming visual world-building with our creative leads. It is designed for a seasoned marketer who understands that breaking an artist requires both rigorous data analysis and a deep intuition for culture.
Responsibilities
* Develop and implement comprehensive, long-lead marketing strategies (3–6 months) that align with the artist’s brand and our commercial goals.
* Collaborate with artists and managers to ensure their creative vision is supported by the label’s resources.
* Oversee complex project lifecycles, from the rollout of a single to the global coordination of an album release.
* Brief and manage data-driven paid advertising campaigns, ensuring budgets are used efficiently to reach the right audiences.
* Partner with the Head of Creative to develop distinct visual identities and content across social and digital platforms.
* Monitor consumption data and industry trends daily, using DSPs and internal tools to optimise campaign performance.
* Lead e-commerce and D2C strategies, identifying opportunities for exclusive products that drive chart positions and fan engagement.
* Provide guidance and mentorship to the broader marketing team, acting as a deputy to the Head of Domestic Artist Strategy on operational matters.
About you
* You have at least 5 years of manager-level marketing experience within the music industry, a record label, or a high-level creative environment.
* You are passionate about the ANZ music landscape and understand how different audiences discover and engage with new music.
* You build and maintain strong professional relationships, especially when navigating the needs of artists, managers, and internal stakeholders.
* You are highly organised, detail-oriented, and capable of managing a high-volume roster with tight deadlines.
* You have a strong grasp of marketing financials, including planning, managing, and reconciling significant project budgets.
* You possess excellent communication and copywriting skills to present strategic plans clearly and persuasively.
Nice to have
* Background in music touring or publishing.
* Experience using industry tools like Chartmetric, Soundcharts, or project management apps like Asana.
* A strong interest in how emerging technologies, including AI, are impacting music marketing and fan discovery.
About Warner Music Group
As the home to labels such as 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and others, Warner Music Group supports emerging artists and global superstars. Our publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers with a catalog of more than one million copyrights worldwide. WMX, ADA, and Warner Music Entertainment are part of our family as well.
Together, we are Warner Music Group: Independent Minds. Major Sound.
How to apply
Love this job and want to apply? Click the “Apply” link at the top of the page, or apply directly with LinkedIn. Applying with LinkedIn will import your profile information, and you can still upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re reviewing resumes to find the best people for WMG.
Thank you for your interest in working for WMG. We look forward to hearing from you.
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EEO Statement
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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