Events Management Queensland (EMQ) is a major event management company wholly owned by the Queensland Government through Tourism and Events Queensland.
Our team specialises in delivering high profile, mass participation sporting events that maximise economic impact. The events provide an enjoyable and memorable event experience that showcases Queensland whilst maintaining world class event management standards.
The Role
Reporting to the General Manager - Marketing & Communications, the Senior Marketing Manager will lead strategic marketing initiatives that drive tourism growth, elevate brand visibility, and boost event registrations across EMQ’s portfolio of events.
This role oversees the planning and delivery of integrated marketing campaigns across digital, social, paid, traditional and owned channels, ensuring all activity aligns with EMQ’s organisational objectives and delivers strong commercial and brand outcomes.
You will lead, mentor and develop the marketing team to deliver high-performance outcomes, while safeguarding and enhancing the EMQ brand and preserving the unique identity of each individual event brand.
The successful candidate will bring a strong understanding of contemporary marketing practices, including digital campaign strategy, paid advertising, audience growth and performance reporting, combined with the ability to manage multiple campaigns simultaneously in a fast-paced event environment.
Key Responsibilities
* Identify and activate domestic marketing opportunities that complement and strengthen international plans.
* Oversee the development and delivery of concurrent marketing plans for multiple events, managing competing priorities and ensuring consistent brand execution.
* Ensure effective resource allocation and adherence to financial guidelines and budgets.
* Manage communications, content and copy including EDMs as required.
* Provide and analyse regular reports on key marketing activities.
* Deliver the event partners’ social content and marketing plans for all EMQ events.
* Conduct thorough checking and self-checking of information and documentation.
* Provide strategic direction, coaching, and mentorship to marketing team.
* Maintain fair, ethical and professional work practices and act in the best interest of EMQ and its stakeholders.
The Ideal Candidate
Experience & Qualifications
* Formal qualifications are welcome but not essential; we place a high value on practical experience, leadership capability, and creative thinking.
* Minimum five years of hands‑on marketing experience, with at least two years in a management or leadership role.
* Proven success in developing and delivering integrated marketing campaigns across digital, social, paid and traditional channels.
* Proven success in event marketing ideally for large‑scale public or sporting events.
* Strong understanding of campaign analytics, audience insights, performance reporting and marketing ROI.
* Demonstrated ability to lead teams, manage performance, and foster a collaborative culture.
* Experience working with external stakeholders, including sponsors, media, government, and community partners.
* Familiarity with digital marketing tools, content platforms and emerging marketing trends.
Skills
* Strong copy writing and content development skills, with the ability to craft compelling messaging across digital, print, and social platforms.
* Ability to work autonomously; exercise initiative in undertaking responsibilities and work effectively as a team member.
* High level of organisational and coordination skills.
* Excellent time management, with the capacity to work to deadlines and under pressure.
* Strong written and verbal communication, negotiation and interpersonal skills.
* Committed towards undertaking duties efficiently, using initiative, creativity and a strong attention to detail.
* Intermediate computer skills in Microsoft Office Suite and marketing related applications.
* Knowledge of the running and sporting events industry would be highly regarded.
* Strong internal and external stakeholder management with a customer service orientation.
* High degree of confidentiality.
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