We’re hiring a Senior Digital BA / AEM Content Specialist for a major enterprise program delivering scalable digital experiences on Adobe Experience Manager (AEM). This is not a generic Business Analyst role. We are specifically looking for candidates with hands-on AEM platform experience, particularly in content structure, components, and reusable content design. What you’ll be doing: Define and improve AEM content models, structures, and authoring frameworks Design reusable, component-based content architectures Work with Content Fragments & Experience Fragments to enable scalable content delivery Translate design system components (Figma/Storybook) into AEM structures Collaborate closely with UX, content, and engineering teams Drive consistency across pages, journeys, and digital channels Facilitate workshops and shape solutions across cross-functional teams You MUST have: Strong Adobe Experience Manager (AEM) hands-on experience Experience working with Content Fragments & Experience Fragments Proven background in content modelling, content structure, or component design in AEM Experience translating design systems into AEM components Ability to work between UX, content, and engineering teams You are NOT suitable if: You are a generic BA with no AEM experience Your experience is limited to website delivery or CMS exposure only You have not worked with AEM components, fragments, or content structures Nice to have: Experience in enterprise digital environments (banking, telco, retail) Exposure to multi-site / multi-channel content delivery Experience working in Agile squads If you are interested, please apply via the link.