Vision & Values
At SANFL, we are driven by our vision: The game loved by all South Australians. Our values are at the heart of everything we do: Authentic | Fun | Team | Excellence.
About SANFL
The South Australian National Football League (SANFL) is the governing body for Australian rules football in South Australia, with a proud history of fostering community engagement, sporting excellence, and the development of footy at all levels. SANFL is committed to promoting the game, supporting clubs and players, and delivering memorable experiences for fans and communities across the state.
About The Role
SANFL is seeking a dynamic and strategic leader to join our team as Head of Brand, Media & Communications. This full time pivotal role is responsible for driving effective brand, media, and communications strategies to elevate the positive brand profile of SANFL, its competitions, products, and programs.
Key Responsibilities
- Strategic oversight of marketing and brand strategies for SANFL, its competitions, products, and businesses.
- Enhance and protect the SANFL brand, broadening community understanding of SANFL’s impact.
- Play a key role in effectively managing stakeholders within the external and internal environments.
- Lead all media liaison activities, including media monitoring, issues management, and maximising media presence at SANFL events.
- Develop and execute innovative PR strategies and earned media opportunities.
- Ensure consistent, high-quality corporate communications across all channels.
- Support broadcast and streaming agreements and strategies.
- Provide effective leadership, fostering a high-performing, engaged team including direct and indirect reports.
To view the position description: click here
About You
- A degree in Journalism, Communications, Public Relations, Media, or a related field.
- Evidence of ongoing professional development.
- DHS Working with Children Clearance.
- Demonstrated success in enhancing and protecting brand reputation.
- Proven experience in managing and maximising media engagement.
- Expertise in developing and executing PR and communications strategies, including digital.
- Highly developed leadership, stakeholder management, and problem-solving skills.
- Outstanding written and verbal communication skills, with high attention to detail.
- Experience in crisis management, web design, and brand management.
Why SANFL?
Our people are the heart of what we do. We are highly collaborative, team first orientated and of course FUN! Working relationships are authentic and we strive for and encourage progressive thought. In an inclusive environment, we care for and support each other. We offer some great advantages such as Ultimate Football Memberships, SANFL season passes, flexible work, wellbeing and social activities and access to industry competitive leave entitlements.
We’ve done this, because #WeLoveFooty.
Applications close: 7 December 2025
Applications should be submitted as a single PDF document. Please note shortlisted candidates interviews are scheduled for Monday 15 and Tuesday 16 December 2025.
Further information
Confidential enquiries or requests for a candidate brief may be directed to:
Belinda Haines
Head of People & Culture
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