Job Description
At Sofitel Gold Coast Broadbeach, every stay is a story, a meeting of French art de vivre and the golden light of the Broadbeach coastline, where luxury is felt in the smallest details and the warmest gestures. We are looking for a Director of Sales & Marketing to be the visionary force behind the hotel's revenue strategy, the voice of its positioning, and the guardian of its desirability.
Reporting directly to the General Manager, and in close collaboration with the Revenue Management and Ecommerce teams, you'll design and implement a refined and ambitious strategy that positions the property as a market leader across Rooms, F&B, MICE, Wellness and beyond. With a deep understanding of the luxury landscape, you know how to craft compelling narratives, unlock new business opportunities, and attract discerning clientele, leading a talented team with charisma and clarity.
* Play a key role in budget planning by defining ambitious targets per segment and feeder market, then develop and execute an annual sales strategy across every key revenue stream
* Nurture key partnerships in coordination with the Accor Global Sales Office, including luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature) and corporate clients
* Represent the hotel at industry events, trade shows, sales missions and fam trips to promote the property and generate qualified leads
* Leverage the ALL Accor loyalty program to drive guest engagement and business growth
* Bring the brand promise to life, turning it into a seamless, elevated and emotionally engaging guest experience at every touchpoint
* Develop and implement a comprehensive positioning and communication strategy to grow the hotel's visibility, desirability and reputation across key markets
* Oversee the Marketing Manager's action plan across PR, social media, advertising and digital marketing, in connection with the Ecommerce Director
* Build strategic partnerships with luxury brands and cultural players to create exclusive events, co-branded campaigns and high‐value activations
* Drive sales team performance through data‐driven decision‐making, regular business reviews, and analysis of market trends, competitive benchmarks and guest insights
* Recruit, train and mentor a high‐performing sales and marketing team, fostering a culture of excellence, accountability and guest‐centric service
Qualifications
* 7 to 10 years of experience in sales and marketing within luxury hospitality
* A data‐driven mindset and strong business sense, with the ability to think critically, make strategic decisions and contribute effectively to budgeting
* Excellent interpersonal skills, with a proven ability to build strong relationships with internal stakeholders, external partners and luxury clientele
* Genuine energy for teamwork across Sales, Marketing, Revenue and Ecommerce
* Curiosity, with a habit of staying current on best practices and trends
* A strong interest in the luxury and hospitality industries
* Very good verbal and written communication skills in English
* A bold, agile, collaborative and performance‐driven approach: you lead with impact and empower your teams to go further, together
* A people‐first leadership style with a measurable record of developing talent and reducing team turnover
* Tertiary qualification in Business, Marketing, Hospitality or a related field (preferred)
* Full working rights in Australia
Additional Information
* A chef prepared meal complimentary on every shift
* Laundered uniforms to have you looking and feeling your best
* A complimentary Sofitel stay experience each year, to celebrate your work anniversary
* Global discounts across Accor hotels, restaurants, and experiences
* An additional paid day off during your birthday month
* Personalised reward program curated to suit your lifestyle
* Discounted onsite parking, secure bike storage, and convenient access to public transport
* Walking distance to Broadbeach's best dining, shopping, and coastline
* Leaders who invest in your development, coaching, and long‐term career
* A global brand setting standards for French luxury hospitality
Diversity & Inclusion
We're proud to be an inclusive employer that celebrates diversity in all forms. If you require adjustments during the recruitment process, we welcome you to let us know so we can support you.
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