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Marketing coordinator - digital and brand

Gold Coast
Explore Industries
Marketing Project Manager
Posted: 21 May
Offer description

Marketing Coordinator - Digital and Brand Support

About Us

Explore Industries is a global leader in the manufacture and distribution of fibreglass swimming pools with facilities within Australia and across the US. With over 25 years of experience, we manufacture the Leisure Pools and Nexus Pools brands of fibreglass swimming pools and are committed to delivering these high-quality products and services to our customers. Our focus on innovation and customer satisfaction has made us a trusted partner for our dealer network across Australia and New Zealand.

About The Role

We are seeking a motivated, organised and digitally focused Marketing Coordinator to support and enhance our brand's digital presence across Australasia. This role is ideal for someone with a solid understanding of digital marketing, strong administrative capabilities and a passion for marketing and content coordination.

The successful candidate will play a key role in coordinating dealer campaign activity, scheduling digital content, maintaining brand assets, and supporting ongoing marketing initiatives across web, social and paid advertising platforms. Experience in design, video creation or basic web updates would be highly advantageous.

This role requires someone who is detail-oriented, proactive and capable of coordinating multiple campaigns and deadlines simultaneously, while contributing to the continuous improvement of our digital marketing performance and dealer support programs.

This is a full-time position working Monday to Friday, based in our Australasian Head Office located in Yatala, QLD.

Duties

* Scheduling dealer content across social platforms as part of the current dealer opt-in program
* Planning, implementing, scheduling and monitoring all paid dealer campaigns that are ordered through our internal branded portals, including Google Ads, Meta campaigns and organic social media
* Providing daily and cumulative reporting across all dealer campaign activity
* Maintaining ongoing reports of dealer and brand paid campaigns
* Creating and scheduling content for dealer user groups, allowing dealers to access and share approved content across their own social channels
* Assisting with the ongoing development of content informed by customer trends, research and high-performing keywords and phrases to optimise digital performance
* Conducting regular reviews of website pathways, functionality and content to ensure consistency and usability
* Monitoring and reviewing automation assets currently used for lead reporting and related marketing processes
* Assisting with basic artwork and design tasks where required
* Supporting basic website updates using WordPress
* Assisting with basic Photoshop editing and image preparation
* Experience supporting video creation and simple animation projects, including logo animations and promotional content, would be advantageous but is not essential.

About You

To be successful in this role, you will ideally have:

* A sound understanding of digital marketing
* Strong organisational and administrative skills with excellent attention to detail
* Experience coordinating social media and digital campaigns
* Experience with Google Ads, Meta Ads Manager and social scheduling platforms
* Experience with Facebook, Instagram, Pinterest, YouTube and Google Business
* Basic experience with Adobe Photoshop or similar design tools
* Exposure to WordPress website updates and content management systems
* Video editing or animation experience (desirable but not essential)
* The ability to manage multiple projects and deadlines in a fast-paced environment
* Strong written and verbal communication skills
* A proactive attitude with a willingness to learn and contribute across multiple areas of marketing

If this sounds like the role for you, please submit your cover letter, resume and portfolio (if available), showcasing examples of digital campaigns (Google Ads/Meta Ads highly advantageous), social media content, design work, video projects or marketing coordination experience you have been involved in.

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