SEO Specialist Job Description
We are seeking an experienced SEO specialist to develop and execute comprehensive search engine optimisation strategies across multiple brands and websites.
This full-time role requires strong technical skills, a proactive approach, and excellent communication skills to effectively collaborate with cross-functional teams.
* Main Responsibilities:
* Develop and implement strategic SEO plans to improve brand visibility and drive website traffic.
* Conduct in-depth keyword research and competitive analysis to identify opportunities for growth.
* Manage on-page optimisation, including metadata, headings, schema, and content structure.
* Perform regular site audits to identify and resolve technical SEO issues that impact search engine rankings.
* Build high-quality backlinks and manage link-building outreach campaigns to enhance online reputation.
* Collaborate with the content and design teams to optimise new pages, blogs, and landing pages for better user experience and search engine crawling.
* Analyse data from analytics tools to measure SEO performance and identify areas for improvement.