We are seeking a highly motivated and experienced Digital Lead to spearhead our digital marketing efforts. The ideal candidate will possess a strong understanding of all facets of digital marketing, including social media, paid media (PPC, display, etc.), SEO, content marketing, email marketing, and analytics. This role requires a strategic thinker with exceptional leadership, communication, and analytical skills, capable of managing a team of digital specialists, collaborating with cross-functional teams, and driving impactful results.
Responsibilities
* Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
* Identify target audiences and develop digital campaigns to effectively reach and engage them.
* Oversee the execution of all digital marketing activities, ensuring alignment with brand guidelines and industry best practices.
* Stay abreast of emerging digital trends and technologies, identifying opportunities to innovate and enhance performance.
* Lead, mentor, and motivate a team of digital marketing specialists (social media, paid media, SEO, etc.).
* Conduct performance reviews, provide constructive feedback, and identify training and development needs.
* Serve as the primary point of contact for clients on digital marketing initiatives.
* Build and maintain strong relationships with key stakeholders across the organization.
* Present digital marketing strategies, plans, and results to clients and internal stakeholders.
* Track and analyse key performance indicators (KPIs) across all digital channels.
* Generate regular reports on campaign performance, providing insights and recommendations for optimization.
* Utilize data and analytics to inform strategic decision-making and drive continuous improvement.
* Develop and manage the digital marketing budget.
* Ensure efficient allocation of resources to maximize ROI.
* Track and report on budget utilisation.
Qualifications
* Bachelor’s degree in Marketing, Communications, or a related field.
* 5+ years of experience in digital marketing, with at least 2 years in a leadership role.
* Proven track record of developing and executing successful digital marketing campaigns.
* In‑depth knowledge of social media platforms, paid media channels, SEO principles, content marketing best practices, and email marketing strategies.
* Strong analytical skills with experience in using web analytics tools (e.g., Google Analytics).
* Excellent communication, interpersonal, and presentation skills.
* Ability to work independently and as part of a team.
* Strong project management and organisational skills.
* Experience with marketing automation tools is a plus.
What we offer
* A key leadership role with high visibility and impact
* Competitive salary and performance‑based bonus
* Flexible working environment (hybrid or remote)
* Opportunities for continuous learning and career development
* A collaborative, inclusive, and inspiring work culture
* Access to top‑tier clients and innovative projects
#J-18808-Ljbffr