We are seeking a Digital Marketing Specialist with a keen interest in fashion to join our dynamic team. The applicant will work across our 7 brands to promote our fantastic fashion products. This is an exciting opportunity for someone with a passion for crafting targeted digital marketing strategies within the B2B and B2C space.
* Manage the setup, optimisation, and performance of PPC campaigns on Google Ads, Meta Ads.
* Build and maintain relationships with digital channel partners eg: Google, Facebook.
* Allocate & monitor budget and adjust bids to gain better ROI based on performance metrics.
* Track KPIs to assess performance and pinpoint issues.
* Analysis of analytics to gauge the success of campaigns and improve future tactics.
* Produce reports for management on the performance of campaigns to make data-driven decisions.
* Oversee the consistent presence of the company on social media, aligning with our branding and marketing goals.
* Install & manage online tools such as Google Business and Analytics, Heatmap, Zendesk etc to support the team's marketing activities.
* Implement creative and cost-effective alternative digital marketing campaigns to broaden our digital footprint and enhance user engagement.
* Involve onsite events as per requirements.