Marketing Specialist – Shell Energy B2B Retail
Based in Brisbane, Shell Energy is seeking a Marketing Specialist responsible for delivering customer marketing, campaign execution and management, and customer communications for the Shell Energy B2B Retail business and at a Group level.
Responsibilities
* Deliver customer marketing activities, campaigns and communications aligned to B2B objectives
* Develop and manage marketing content, campaigns, events and customer communications
* Contribute to the annual B2B Marketing Strategy and Marketing Activity Plan
* Coordinate with external agencies and internal teams to deliver campaigns and creative assets
* Apply customer insights and buying behaviour to inform messaging and campaign design
* Work with Digital teams to optimise campaign performance and channel effectiveness
* Monitor campaign budgets and support return on marketing investment
* Ensure marketing outputs meet brand standards and compliance requirements
* Provide reporting and analysis on campaign performance and effectiveness
Qualifications
* Experience delivering customer-focused marketing campaigns aligned to business objectives (B2B desirable)
* Experience managing multi-channel campaigns and measuring performance outcomes
* Ability to manage campaign budgets and approval processes in a complex organisation
* Experience in marketing content development and event delivery
* Strong stakeholder engagement and communication skills
* Strong copywriting capability
* Proficiency in Microsoft Office (especially PowerPoint), Adobe InDesign and Photoshop
* Tertiary qualification in Marketing, Communications, Business or equivalent experience
* Desirable: Experience in the retail energy or B2B market
* Understanding of energy regulations, marketing compliance, and industry codes
* Membership with Australian Direct Marketing Association (ADMA)
Benefits
Employees are part of a team focused on innovation and customer impact.
Equal Opportunity Statement
Shell Energy is an Equal Opportunity Employer that values the diversity of its people. We do not discriminate on the basis of gender, race, religion, colour, national origin, sexual orientation, age, marital status, veteran status or disability.
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