Discount Fruit Barn Pty Ltd
Discount Fruit Barn Pty Ltd is an Australian owned business that deals with wholesale and retail of consumer produce. They are looking for an experienced Marketing Specialist to join their team in Underwood in QLD.
The Role:
The position for hire is a Marketing Specialist and will be full time with a salary range of $77,000 to $80,000 plus superannuation. The role is based in Underwood in QLD.
The Responsibilities:
* Analysing data from different channels to develop marketing strategies, plans and ideas for marketing campaigns
* Designing, creating, and delivering marketing policies, objectives, and programs to support the growth and expansion of company products
* Researching industry related events, publications, trade shows and announcements to identify new business ideas and market promotions for the organisation
* Conduct market research on property listings, develop targeted advertising strategies and identify unique selling points. Provide the sales team with pricing insights and recommendations for procurement and property staging
* Coordinate pre-launch activities such as property staging, photography, videography and image editing, ensuring all advertising materials are prepared by the deadline
* Copywrite highlighting property features, upload photos, and verify all information for accuracy and completeness
* Publish listings on booking platforms including Airbnb, Booking.com, VRBO, Marriott etc., adapting presentation styles to suit each platform and guest demographic
* Oversee social media presence to drive brand awareness
* Monitor SEO performance, adjusting keywords and content to enhance listing visibility on search engines and booking platforms
* Analyse data to evaluate the success of marketing efforts and develop new ideas to improve brand marketing and exposure
* Track guest inquiries and post‑stay feedback, refining ad content based on guest insights and suggesting improvements to the sales team
* Analyse guest reviews, providing actionable feedback to the sales and operations teams to ensure a superior guest experience, improve reviews, and drive sales
* Study successful industry cases and strategies, apply best practices to boost listing performance and enhance sales
* Advise management on all possible marketing opportunities by screening market strategies, product mix, pricing and by evaluating advertising/sales promotion, selling and distribution channels
* Be readily available to advise and meet with marketing agents, external vendors and agencies as required
* Analyse marketing performance metrics and leverage insights to optimise campaigns and maximise ROI
* Work closely with Finance team in setting up marketing targets and budgeting
* Conduct SWOT analysis before and after the launch of the product for its success
* Set the budget and medium of promotion for new or existing product
* Research industry events, news, publications, trade shows and announcements to identify new business ideas and market promotions for the organisation
* Be readily available to advise and meet with external vendors and agencies as required
* Work closely with director in setting up marketing targets and budgeting
The Requirements:
* Bachelor degree in marketing, media and communications, or a related field
* Minimum of 2 years of experience in the marketing field
* Minimum of 2 years of experience in e‑commerce marketing
* At least 2 years of experience in social and digital marketing
* Minimum of 2 years of proficiency in Adobe Creative Suite, Google Analytics, Facebook Ads Manager and Google Ads
* At least 2 years of SEO experience in content optimization
* Familiarity with major booking platforms and social media management
* Expertise in MS Word, PowerPoint and Excel
* Excellent communication and customer service skills
* Market research and marketing strategy skills
* Strong analytical and problem‑solving abilities
* Excellent project management skills and attention to detail
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