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Content lead / creative strategist

Adelaide
Recovr Pty
Posted: 4 June
Offer description

Help build one of Australia's fastest-growing fitness tech companies Adelaide (In Office Preferred) | Full-Time

We're looking for someone who lives and breathes content.

Someone who gets excited by creative ideas, understands what makes people stop scrolling, and wants to build content that actually drives growth — not just likes.

At Recovr, we're building the world's first AI-powered member retention platform for gyms and Pilates studios.

We work with brands like STRONG Pilates, REVL, BFT and leading fitness operators across Australia and internationally.

We're growing fast and content is a huge part of that.

We've built a strong brand by doing marketing differently — creative ads, fun concepts, founder-led content, and actually saying things people care about.

Now we need someone to help take it to the next level.

The Role

This isn't a "social media manager" role.

You'll own content.

Your job is to generate enough quality content for:

* Paid ads
* Organic social
* Founder content
* Creative campaigns
* New experiments and ideas

You'll work directly with the CEO and be heavily involved in creative strategy.

One week you might be scripting a new founder video.

The next, brainstorming weird stop-scroll ad ideas (think gym owner holding a leaking protein shaker).

Then filming customer testimonials or helping launch a major partnership.

This role is for someone who likes moving fast, trying things and constantly improving.

What You'll Be Doing

* Writing scripts for ads and organic content
* Coming up with creative concepts and campaign ideas
* Planning and managing content shoots
* Editing short-form content (or briefing editors)
* Managing content calendars
* Creating enough content volume for paid ads and organic
* Staying on top of trends and platform changes
* Helping us test, learn and improve content performance

What We're Looking For

We're less worried about the perfect resume and more interested in finding the right person.

You'll probably be someone who:

* Loves content and social media
* Has lots of ideas and thinks creatively
* Is comfortable in front of the camera
* Has good energy and confidence
* Understands what makes people stop scrolling
* Enjoys moving fast and trying new things

You don't need to have done everything before, but you do need to be proactive, creative and excited to build.

If you've worked in fitness, content, startups, paid ads or social — amazing.

If not, but you're hungry and back yourself — we still want to hear from you.

Why Join Recovr?

* Work directly with the founder
* Massive growth opportunity
* Be part of a company scaling globally
* Help shape the brand from early on
* Real ownership and responsibility
* Fast-moving environment
* No corporate fluff
* We care more about great ideas and execution than job titles.

To Apply

Don't send us a generic application.

Show us:

* Content/accounts you love
* Something creative you've made
* Why you'd be great for this role
* If you've got a cool idea for a Recovr ad, definitely include it.
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