As a Digital Marketer, you will play a critical role in driving business growth through acquisition marketing. You will design and execute acquisition campaigns across multiple channels, including Microsoft Ads, Google Ads, and SA 360. Your primary responsibilities will include:
* Designing and executing acquisition campaigns on Meta Ads, Google Ads, Apple Search Ads, Microsoft Ads, and Google Mobile Ads.
* Running 'test and learn' initiatives to refine targeting, messaging, and creative elements for maximum impact.
* Collaborating with the digital marketing team to align strategies with overall marketing goals and share actionable insights.
* Analysing campaign performance metrics, including conversion rates and CPA, to identify and implement optimisations.
We are looking for a skilled Digital Marketer who has a strong background in search engine marketing, within tech, digital, or eCommerce environments, with a focus on acquisition. You should have hands-on expertise with Meta Ads, Google Ads, and other advertising platforms. If you are a motivated and results-driven professional with a passion for marketing, we encourage you to apply.