Overview
TripADeal is expanding and building a stronger integrated communications ecosystem. You will ensure our Owned, Earned, Shared, and Paid (OESP) channels function as a high-performance growth engine. We’re seeking a senior, collaborative media strategist to lead integrated media planning across a seamless full-funnel customer journey from awareness to post-trip advocacy. This role focuses on deploying substantial budgets to transform marketing spend into long-term, profitable growth by prioritising Lifetime Value (LTV).
Organisational Structure
This permanent full-time position is 100% onsite at either Byron Bay Headquarters or Varsity Lakes Gold Coast office (minimum 1 day per fortnight in HQ), working Monday to Friday, 8:00–16:00 or 9:00–17:00 – you choose. You will report to the Chief Customer Officer (CCO), managing 1 direct report and a broader team of 4+ indirect reports.
A Day in the Life
* Direct and optimise performance marketing channels including Paid Search, CRM, and Social to decode traveler behaviour, overcome barriers, and increase conversion velocity through the purchase funnel.
* Act as the primary user of the Marketing Mix Model (MMM) to evaluate media allocation, balancing New Customer Acquisition and Repeat Loyalty to maximise lifetime value (LTV). Collaborate with the Media Agency to complement data and analysis with agency media effectiveness tools.
* Define the communications task at each stage of the funnel, from awareness to post-trip advocacy.
* Manage high-velocity retail campaign cycles and daily market condition shifts, ensuring targets are met without eroding long-term brand equity.
* Provide strategic leadership and direct management to internal Digital Media and CRM specialist teams. Dismantle operational silos to build a unified, collaborative environment where every team member and every dollar works toward a defined commercial outcome.
* Lead strategic briefs for external media agencies, driving accountability and performance that are multiplied by the internal organic ecosystem.
* Review customer service insights, social sentiment, and NPS feedback with the analytics team to optimise the OESP customer journey roadmap.
To be a Front Running Candidate
* 8+ years in strategic media planning or delivering measurable growth in high-performance environments with significant budgets.
* Proven experience using MMM to justify budget allocation and optimise the balance between New vs. Repeat customers. Knowledge of tools such as Mutinex is desirable.
* Experience across all media (not just digital) with a full-funnel mindset. Agency and client-side experience is highly regarded.
* Ability to design complex frameworks and articulate the role of each channel in the customer journey.
* Comfort using data to shape strategy (e.g., marketing effectiveness, lifetime value, addressable market, consumer research).
* Experience managing high-paced retail cycles and daily market changes while maintaining long-term brand health.
* Experience directing advanced CRM platforms, digital specialists, and large media agencies to deliver a unified output.
* Successful candidates may be required to undergo a background check as part of the recruitment process.
Why TripADeal?
* Competitive salary package, training & career progression
* Fun, casual work environment where shoes are optional
* Regular social get-togethers
* Additional Paid Leave at selected length-of-service milestones
* Staff travel discounts on air travel, accommodation and holidays
* $600 per calendar year for reimbursement towards health and wellness activities
* Novated leasing and salary packaging available
* Employee Assistance Program
* Savings and discounts on groceries, shopping, entertainment, and more
* Volunteer leave to support community initiatives
* Parental leave with paid superannuation during paid and unpaid parental leave
Be part of a company with a unique culture, spirit, and passion. Join a growing team that delivers quality, hassle-free, and affordable travel experiences.
See your next destination as Head of Media & Digital for TripADeal? Your future pathway could be just one click away. Apply now!
#J-18808-Ljbffr