Opportunity
We're looking for a Senior Brand Manager to take ownership of two of our most‐loved brands, Gage Roads and Alby. This is a genuine brand leadership role: you'll own the strategy, shape the storytelling, and lead the campaigns that build consumer love and drive commercial growth. You'll work across the full marketing mix, from big brand campaigns and product development through to trade activations and venue partnerships — with the creative freedom and senior backing to do it properly. WA‐based at our Palmyra office and connected to our Fremantle hospitality venue, you'll be embedded in the culture and community that makes these brands what they are. If you get as energised by a well‐crafted brand strategy as you do by seeing it come to life in the real world, this is the role for you.
Key Responsibilities
* Brand Strategy & Planning: Define and lead annual brand plans for Gage Roads and Alby, building strategies that drive consumer demand and align to company objectives. Lead the annual brand planning process to develop and execute short‐ and long‐term activity. Oversee brand marketing budgets, ensuring efficient allocation of resources and strong ROI.
* Campaign, Creative & Communications: Direct ATL, digital, content and communications strategies; manage agency relationships and internal creative briefs. Plan and execute integrated marketing campaigns across advertising, digital, in‐store activations and more. Work with internal creative team to ensure brand integrity across all touchpoints — from packaging and design through to advertising and in‐store materials.
* Product & Portfolio Development: Drive brand product portfolio strategy, including new product development, packaging innovations and ongoing range management.
* Partnerships & Activation: Integrate and leverage major brand partnerships and ambassadors — including Perth Bears, The Mad Hueys and the Gage Roads Surf Team. Work with Trade Marketing and Partnerships teams to deliver consumer and trade activations, from brand‐in‐hand promotions through to large‐scale events.
* Leadership & Stakeholder Management: Mentor and develop your direct report (Assistant Brand Manager), fostering a culture of collaboration and professional growth. Collaborate across Shopper Marketing, Creative, Digital, Sales and Executive teams to deliver cohesive brand execution. Partner with our venue teams to build brand experience and presence on the ground.
* Field & Performance: Dedicate regular time in the field with sales teams, gathering consumer insights and identifying opportunities for brand growth. Motivate and equip field teams with compelling brand stories, sales tools and campaign support. Analyse brand performance, market trends and competitor activity to refine strategies and drive continuous improvement. Present insights and recommendations to senior management and sales leads.
Skills & Experience
* Proven track record in a senior brand marketing role — FMCG or alcohol industry experience highly regarded.
* Experienced in developing and executing integrated marketing campaigns with measurable impact.
* Strong communicator who can inspire cross‐functional teams and hold their own with senior stakeholders.
* A natural coach and mentor with a genuine interest in developing the people around you.
* Comfortable in a fast‐paced, agile environment — entrepreneurial enough to spot an opportunity and scrappy enough to act on it.
* Highly organised with strong budget management skills and the ability to juggle multiple priorities without losing detail.
* Meticulous eye for brand aesthetics, messaging consistency and creative quality.
* Analytical mindset with the ability to translate data and consumer insights into clear strategic direction.
* Above all, excited by the culture and community that make these brands what they are.
Benefits
* Gage Bucks – beer money allocated throughout the year.
* Staff discounts on merch, food and drink across our hospitality venues.
* Invites to events through our industry, sporting and entertainment partnerships.
* Access to our Employee Assistance Program.
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