The role
We're looking for a Social & Influencer Specialist to join our social media team at Lorna Jane headquarters in Brisbane. This is a hands‐on, individual contributor role — no direct reports, full ownership. You'll be responsible for the content that brings our brand to life across Instagram, TikTok and beyond, and for the influencer strategy that puts Lorna Jane in front of the right audiences through the right voices.
One day you're behind the camera filming a Reel. The next you're briefing a creator, reviewing their content, and reporting back on what moved the needle. Both matter equally here.
What you'll own
* A content calendar executed with a social‐first lens — always platform‐relevant, trend‐aware and quick to move when a moment is worth owning
* Short‐form video, filmed and edited by you — content that earns attention rather than asking for it
* An influencer roster curated for genuine brand alignment — the right creators, not just the biggest ones
* Influencer partnerships managed end‐to‐end: briefing, relationship, content, outcome
* Content and creator performance reported with clarity — what worked, what didn't, and what it means for what comes next
* Creator content repurposed as a commercial asset across organic social, paid media, email and web
What you bring
3–5 years in social media and influencer marketing, ideally in fashion, activewear or a consumer lifestyle brand. Proven filming and editing skills — you're comfortable producing content that meets a premium brand standard. Hands‐on experience managing influencer partnerships from outreach to reporting. Deep platform knowledge across Instagram and TikTok. Experience with influencer management tools (GRIN or similar). A collaborative approach — you work closely with the Social Media Manager, feeding insights and supporting broader strategy from the content you're closest to. And the ability to spot what's breaking on social and move on it before the moment passes.
About Lorna Jane
We're Australia's original activewear brand. 37 years. Founded by a woman, built for women, led by women. Our belief — that life is better when you Move, Nourish and Believe — has never changed.
This is a brand with real purpose, real heritage, and a community of women who genuinely love what we stand for. If that matters to you, you'll feel it from the first day.
The details
Based at our Brisbane headquarters. Full‐time, permanent. Reporting to the Social Media Manager.
Applications via Seek. We'd love to see examples of social content or influencer work you're proud of — a portfolio link, a handle, or a campaign you can walk us through.
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