Full Time (5 Days Per Week) - Based in Cremorne, Melbourne
Say hello to Bonny — the Melbourne-born, ethically-certified, value-driven brand disrupting the snoozy doona industry with our revolutionary bedding. We're not your typical bedding company; we're here to shake things up, and we need the right people to help us do it.
_________________
Job Overview:
You'll be the driving force behind our social channels – both behind the camera and in front of it. You'll help us grow Bonny's brand presence across Instagram, TikTok, Facebook and more, by creating, curating and coordinating beautiful, engaging, on-brand content.
We're cool if you haven't done all of this before... instead, you're eager to learn on the fly, you love thinking creatively and have some proven marketing experience. You'll be supported by a close-knit and high performing team.
_________________
What you'll do:
Social Media Content & Planning
* Own our organic social media strategy across all platforms. Plan and execute a steady stream of content that's visually on-point, witty, and aligned to brand and seasonal goals.
* Create, schedule, and post content regularly across all key channels. Jump in on trends, respond to DMs and keep our audience engaged.
* Create quarterly content calendars in collaboration with our marketing team to support launches, key dates and product demand.
Paid Ads & Performance Creative
* Collaborate with our ads agency to develop strong, performance-driven ad creative.
* Pitch creative concepts, source content (or shoot it yourself), and help keep our paid ads fresh, effective, and on-brand.
* Keep a finger on the pulse of what's trending in the DTC and paid social world.
Influencer & Creator Management
* Identify, brief and manage a network of creators, influencers and UGC talent — from micro to macro.
* Coordinate content deadlines, review submissions, and ensure everything aligns with our tone of voice and brand standards.
* Leverage whitelisting opportunities and build relationships that grow with the brand.
* Confident reviewing content and providing feedback to creators and freelancers, and comfortable assisting on shoots when needed.
Performance & Analysis
* Review content and campaign performance, and present insights in a clear, actionable way.
* Benchmark against competitors, optimise based on data, and use learnings to keep improving creative output and ROI.
_________________
Who you are:
* 1–3 years of experience in social media, content creation, influencer coordination or digital marketing.
* A great communicator with exceptional attention to detail — you can spot a typo from a mile away and know how to fix it.
* Highly ambitious, organised and proactive. You think two steps ahead and aren't afraid to take initiative.
* Strong creative instincts — you know how to make scroll-stopping and thumb-stopping content.
* Comfortable analysing social and ad performance metrics and making data-driven content and decisions.
* Confident briefing creators and freelancers, giving direction clearly and respectfully.
* Comfortable appearing on camera and representing the brand across social content.
* Technically capable: Familiar with CapCut, Premiere Pro or Figma. (Bonus points for any photography, video or design experience.)
_________________
Application Process:
Pitch yourself to Bonny… in any format you like. TikTok? Meme? Voiceover? Poem? Go wild.
We're looking for personality, creativity, and a strong voice. Take a risk and make it your own.
Please submit this task along with your CV. Applications without this task will not be considered
Got something else that shows off your talents? A portfolio, a reel, a TikTok masterpiece? Don't be shy, we'd love to see it
We're reviewing applications on a rolling basis, so we encourage you to apply ASAP. Email your application to David at jobs@bonny.com.au or submit your application via LinkedIn. When submitting your application via LinkedIn, ensure your pitch (or a link to your pitch) is attached in the same PDF as your CV.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Retail
Referrals increase your chances of interviewing at Bonny by 2x
Get notified about new Content Executive jobs in Cremorne, Victoria, Australia.
Melbourne, Victoria, Australia 6 days ago
Melbourne, Victoria, Australia 3 weeks ago
Cremorne, Victoria, Australia 2 weeks ago
AI Content Writer - Part Time Work From Home
Melbourne, Victoria, Australia 4 days ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 2 weeks ago
Docklands, Victoria, Australia 5 hours ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 23 hours ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia A$120,000.00-A$150,000.00 3 weeks ago
Influencer & Creator Marketing Executive
Cremorne, Victoria, Australia 3 weeks ago
South Melbourne, Victoria, Australia 1 week ago
Hawthorn East, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 1 week ago
Marketing Executive – Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall
Melbourne, Victoria, Australia 1 week ago
South Melbourne, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 6 hours ago
Melbourne, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 1 week ago
Executive Director, Communications and Marketing
Melbourne, Victoria, Australia 17 hours ago
Manager, ESG Reporting, Process & Content
Melbourne, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 6 days ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 2 weeks ago
Senior Manager Brand, Social and Content Strategy
Docklands, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 6 days ago
Richmond, Victoria, Australia 1 month ago
Melbourne, Victoria, Australia 5 days ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 8 hours ago
Senior Business Development Manager, AI & Legal Content
Marketing and Comms Manager (Fixed Term)
Melbourne, Victoria, Australia 2 weeks ago
Mulgrave, Victoria, Australia 2 weeks ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr