Vacenti Aged Care seeks a Senior Communication Strategist to enhance our brand presence, ensure consistent messaging, and leverage digital tools. Reporting directly to the Sales and Marketing Manager, this person is responsible for managing and executing both internal and external communication strategies to support the organisation's mission and objectives.
This role plays a key part in enhancing the organisation's brand presence, ensuring consistent messaging, and leveraging digital tools such as Salesforce Marketing Cloud, Teams, Vita, Microsoft Viva, SharePoint and Canva. Working closely with the Marketing team, the Communication Strategist will uphold high attention to detail to deliver clear, engaging, and effective communication.
Key Responsibilities:
* Coordinate and implement internal and external communication plans in collaboration with relevant departments.
* Manage content creation and distribution across newsletters, updates, and digital platforms.
* Ensure all communications align with branding and organisational standards.
* Use Salesforce Marketing Cloud to execute email campaigns and engagement initiatives.
* Maintain accurate and segmented contact lists and analyse campaign performance metrics.
* Collaborate on digital and social media content creation and scheduling using tools like Canva.
* Assist in crisis communication planning and execution in collaboration with senior management.
* Regularly coordinate surveys and feedback mechanisms to evaluate communication effectiveness.
* Support and maintain the Vita app, Microsoft Viva and SharePoint with timely updates to engage residents and families.
* Promote effective use of Microsoft Teams and other approved communication channels for internal communication and collaboration.
* Foster strong relationships with residents, families, staff, and external partners.
You will need:
Proven experience in communications, marketing, or a related field.
Strong proficiency with Salesforce Marketing Cloud, SharePoint, Microsoft Viva, Teams, Canva, and other digital communication tools.
Excellent written and verbal communication skills.
High level of attention to detail and organisational skills.
Ability to manage multiple projects simultaneously and meet deadlines.
Understanding of aged care regulations and confidentiality requirements is desirable.
About Vacanti
We believe in fostering an environment that embraces equity, diversity, and inclusion in all aspects of our operations.
We recognise that the collective power of diverse perspectives, experiences, and backgrounds enriches Vacanti as an organisation, enhances our innovation, and promotes a culture of respect and understanding.
What We Offer:
* An attractive salary package.
* Financial wellbeing programmes.
* Access to career progression and professional development through our internal programs and external strategic alliances.
* Work-life balance.
* A dynamic team environment.
* Employee wellness programme.